Working in the beer industry can be an excellent way for a true connoisseur to fulfill their passion. It can certainly be an unpaid hobby for some, but for those who want to make a career out of it there are multiple options. Most employees working these types of jobs love what they do, and for good reason. Read on to learn more!
Top Beer Jobs
Micro Brewers & Managers
America has recently experienced a shift in the types of beer people drink on a regular basis. We are trending away from macro brews (Budweiser, Coors, Miller, etc.) and opting for higher-quality micro brews. As a result, new breweries are popping up all around the USA. This means job opportunities for those who specialize in brewing beer. For the smaller breweries, the brew master might also function in management role—it all depends on the size of the company. Brew masters are creative and deadline oriented, and are not afraid to come up with enticing new recipes to impress customers.
For the larger breweries, there are always Sales positions available. They are usually commission-based, and the majority of the workday is spent visiting clients, setting up displays, and restocking & ordering new inventory. Usually at these jobs your earning potential is limited, but it’s a solid career with great benefits. If you work at a microbrewery it can be a little different. They rely on top-quality salespeople to move product and gain exposure. It doesn’t matter how delicious a beer is. If you can’t effectively market and sell your product, the business will eventually fail. Just be aware that if you are going to take a sales position, a large portion of your overall salary will be based on commission. The better you perform and the better you work, the bigger the paycheck. Plan accordingly.
Event Planner / Product Demonstrator
Micro brewers rely on exposure to market and sell product, as previously stated above. One of the best ways to accomplish this is through events or promotional offers. Have you ever been to a liquor store where they were giving out free samples? It’s actually a great job, but it’s usually on a part-time basis. It’s a great role for students or employees looking for part-time side work. There are also opportunities to help plan larger events, but it all depends on the overall size of the company.
More and more microbreweries are opening “tap rooms” as a way of acquiring new customers and providing a fun environment for a night out on the town. Beer tenders work behind the bar and pour beer. Usually there are no mixed drinks involved, which is a huge time saver. Beer tenders specialize in getting product out fast, and can make recommendations to customers. This means they have to be knowledgeable about the product. If you love beer and love customer service, it could be the perfect role. Making the perfect recommendations to customers will keep the business rolling in.