1) Choose relevant and likely-to-be-searched resume keywords and phrases
Keywords to use in a resume include specific job titles you have held, skills you possess, educational degrees and licenses, and names of prominent professional organizations you have belonged to. You want to include these targeted words in multiple parts of the resume and in the cover letter as well.
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2) Use relevant resume keywords and phrases not only often, but smarter
It definitely helps to use relevant keywords to the job you are applying multiple times, but that alone won’t help your resume to rise to the top in searches. It is also important to include the keywords you use in the resume in an appropriate context, so make sure you surround them with related text that explain them further. For example, if you are trying to rank for a skill such as “content marketing”, go on to explain how you gained the experience, software you used when doing it, and specific ways in which you applied the skill. Also, using important keywords as early as possible in the resume will help it get found in searches.
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3) Tailor your resume to every position you apply for
Resume keywords and phrases are going to vary with every position you apply to, so be sure to review every job description and pull out specific language and terminology that is used in it. It also helps to look at social media profiles of people that hold the position you are applying to, to see which keywords they seem to be focusing on.
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4) Use Appropriate and Credible Hyperlinks
Not only does this make you look more knowledgeable and your resume more professional, resume search engines gravitate towards documents with links to prominent websites. Link some of your target keywords you use in the resume to credible and relevant websites.
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5) Keep Your Resume Tight and Concise
Try to limit the long sentences and unnecessary wording, and keep your resume rich with eye-catching and industry-relevant keywords. Search engines prefer shorter, more concise documents. Also skip the extravagant fonts and symbols, which will only make more work for the search engine or applicant tracking system, and can possibly make it more difficult to find you resume on them. Use a standard font such as Times New Roman or Arial, and keep it consistent throughout the document.
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