Email Marketing Specialist

Position Title: Email Marketing Specialist Location: Hybrid In Cleveland OH - flexible Role: Contract to Hire Rate: Open - (benefits included, PTO not included) Candidates: US Citizens or Green Card Holders only (no C2C or Visa) Start Date: January 2026 Seeking a skilled and detail-oriented Email Marketing Specialist with hands-on experience in Microsoft Dynamics 365 Real-Time Marketing . The role focuses on creating and optimizing email campaigns, customer journeys, and automation strategies. Ideal candidates will demonstrate strong technical execution in email design, data-driven optimization, and journey orchestration within the Dynamics 365 ecosystem. Key Responsibilities Email Marketing Execution: • Design responsive, branded email templates using approved layouts and guidelines. • Implement personalization and dynamic content to drive engagement. • Conduct A/B testing on subject lines, content, and calls to action. • Ensure deliverability, compliance, and adherence to GDPR and CAN-SPAM standards. Journey Design & Automation: • Build and manage real-time customer journeys using triggers, segments, and rules. • Partner with CRM Operations to define journey objectives and conversion metrics. • Test journey logic, flow, and timing to ensure seamless user experiences. • Monitor campaign performance and recommend optimizations based on analytics. Collaboration & Strategy: • Work closely with CRM Operations and cross-functional teams to align marketing initiatives. • Stay current with Dynamics 365 features, marketing automation trends, and compliance updates. Required Qualifications • 3+ years of experience in digital marketing, focusing on email marketing and automation. • 2+ years of hands-on experience with Microsoft Dynamics 365 Marketing (Real-Time Marketing preferred). • Strong knowledge of marketing automation, personalization, and segmentation strategies. • Proficiency with A/B testing and campaign optimization. • Excellent written communication and project management skills. Preferred Qualifications • Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate. • Familiarity with data privacy and compliance standards (GDPR, CAN-SPAM). • Experience with other marketing automation tools such as HubSpot or Marketo.

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