Marketing Specialist

MARKETING SPECIALIST The Waldo Theatre Part-Time, ~15–20 hrs/week About the Role We’re looking for a creative collaborator to help shape this next bold chapter of The Waldo Theatre. This role is coming on at a pivotal moment: we’re launching a rebrand right now, and the Marketing Specialist will be a true partner in that work alongside the Executive Director. From a new logo and brand identity to a redesigned website, refreshed print materials, posters, and beyond — you’ll help build something from the ground up, then bring it to life across every channel we touch. As the rebrand is underway, you’ll also own the day-to-day marketing that keeps our community informed, engaged, and excited about what’s happening on our stage. This is a part-time role with real creative weight. If you’re someone who loves both the big-picture vision and the detail work of execution — and who cares deeply about the arts — we’d love to meet you. Immediate Priority: Rebrand You’ll jump in right away as a creative partner on a comprehensive rebrand of The Waldo Theatre, including: Brand identity development — logo, color palette, typography, and visual language Website overhaul — design, content, and user experience Redesign of all print collateral — brochures, posters, programs, business cards, and more Templates and brand guidelines to carry the new identity forward consistently This is a shared creative endeavor. We want your ideas, your instincts, and your voice at the table — not just your execution skills. Ongoing Responsibilities Design & Content Create visuals for social media, email campaigns, the monthly newsletter, and print materials — all within the new brand identity Assist with infographics, charts, and other visual storytelling Social Media Manage our Facebook, Instagram, and YouTube presence — posting content and genuinely engaging with our community Develop and tend to our brand voice: warm, local, and arts-loving Track performance metrics and share quarterly reports Website & Email Keep the website fresh with regular updates (typically weekly) and report on traffic quarterly Produce and send the monthly member e-newsletter Build and distribute targeted email campaigns via Constant Contact Maintain the email database alongside the Office Manager Communications Assist with writing, editing, and distributing press releases and articles Work with print and merchandise vendors to find smart, creative solutions Patron Records & Database Maintain accurate, up-to-date patron records across our platforms, ensuring new contacts and interactions are entered consistently and completely Tag and annotate constituent records to capture a full picture of each patron’s relationship with The Waldo — from ticket purchases and donations to event attendance and personal touchpoints Platforms We Use You’ll be working with the following tools. Experience with these — or similar platforms — is a plus: Constant Contact — Our email marketing platform for newsletters, campaigns, and list management. Little Green Light (LGL) — Our donor management and customer relationship management (CRM) system. LGL centralizes constituent records, donation tracking, and fundraising reporting in one place, built specifically for nonprofits. On The Stage (OTS) — Our all-in-one theatre management and ticketing platform. OTS handles online ticket sales, box office operations, fundraising, and patron marketing tools — built specifically for performing arts organizations. Facebook, Instagram, YouTube — Our primary social media channels. Canva — For accessible, on-brand design across social media and print. Adobe Creative Suite (or equivalent) — For advanced design work across digital and print. Google Workspace — For collaboration, file management, and internal communication (Docs, Sheets, Drive, Gmail, etc.). Microsoft Office — For general productivity and internal documents. What We’re Looking For A love of the arts and a belief in their power in community life Strong graphic design skills — web, social, and print — with a portfolio that shows range Experience with full brand projects or rebrands is a big plus Solid writing instincts: clear, warm, and audience-aware Familiarity with LGL, OTS, Constant Contact, or similar platforms Comfort managing Facebook, Instagram, and YouTube Great attention to detail and a knack for juggling multiple projects Your own computer with design and productivity software (Adobe Creative Suite or equivalent, Canva, Google Workspace, Microsoft Office) A sense of humor — genuinely appreciated here The Details For more information about The Waldo please visit: Reports to: Executive Director; works closely with the Office Manager and Program Directors Schedule: Approximately 15–20 hours per week, hybrid schedule with one day in-person meeting with Executive Director in Waldoboro or Rockland per week Compensation: $20/hour To Apply: Please submit a resume and cover letter through our Idealist listing. In your cover letter, tell us a little about yourself, why The Waldo Theatre excites you, and share a link to your portfolio or examples of past design work.

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