Analytics Program Manager (Adobe Experience Platform)

OverviewWe are seeking an experienced Analytics Program Manager to lead enterprise digital analytics strategy and execution, driving measurable improvements in member satisfaction, product acquisition, and usage. This role supports the evolution of modern, privacy-compliant analytics capabilities, including planning and migration to Adobe Web SDK / Adobe Experience Platform for web and mobile data collection, and delivering actionable insights through existing and emerging analytics solutions (including future Customer Journey Analytics capabilities) to support informed business decisions and long-term growth.ResponsibilitiesLeads planning and execution of the migration to Adobe Web SDK, including event design, data layer alignment (Schema), and validation Oversees modernized digital tagging and data collection, supporting future readiness for Adobe Experience Platform capabilities Partners with media and marketing teams to support media operations measurement, including conversion tracking and data quality across web and mobile channelDevelops and implements business analytics strategies designed to meet Navy Federals digital channel goalsEvaluates high level metrics and detailed analysis to trend online and mobile channel performanceSelects appropriate measurement methodology to determine incremental results for new activities in online and mobile channelsEmploys advanced statistics and data mining techniques to provide insightful analyses and improve member experienceMonitors macro-economic trends, design trends, and media market environmentOversees the completion of essential proactive and ad-hoc analysisEnsures extensive collaboration with the digital channel teams, strategic partners, senior leadership, and project management teamsCollaborates with team members to establish digital channel goals, objectives, and future opportunitiesLeverages analytics and analyses to assist in guiding the digital strategy with a focus on business objectives and actionable plansLeads the efforts in developing and measuring key performance indicators, reports progress to leadershipMakes recommendations based on analyses of the digital channel member interaction overlaid with the business strategy to determine improvement opportunitiesDevelops and submits reports and makes recommendations for digital banking initiatives to leadershipEnsures effective project management/delivery of analytics projectsDevelops processes to ensure online tracking, timely communications, and offer fulfillmentRecommends new ways to enhance online and mobile channelsDerives appropriate action recommendations and works in partnership with business units to ensure implementationEnsures accurate process and methodology is documentedManages and appropriately prioritizes multiple overlapping projectsActively participates in cross-functional team activities, provides expertise on data types / sources, offering original perspectives and conventional viewsRegularly produces and reviews operational reports on overall online and mobile channel resultsAssists with selection and development of staffAssists with selection of lower-level staff, provides input on performance evaluations, mentors, and trains staff to ensure continuing skills developmentProvides input and oversight of budget requirements, report variances and recommends adjustments to budget that support business needs and goalsPerforms other related duties as assignedQualificationsExperience with Adobe Web SDK implementation or migration planning, including event-based data collectionUnderstanding of server-side/event forwarding and Conversion APIs to support resilient measurement and media performance. Experience with site tagging and media operations measurement, including paid media and conversion trackingDemonstrated experience using website analytic tools, including event-based data collection, such as Adobe Web SDK, Adobe Analytics, Google Analytics or other third-party toolsDemonstrated experience using website analytic tools such as Adobe/Omniture, SiteCatalyst, Google Analytics or other third-party toolsDemonstrated understanding of usability/web design principlesDemonstrated understanding of principles and practical application of statistical analysis and reportingWorking knowledge of the product management life cycleAdvanced knowledge of product/marketing trends and related environmental considerationsAdvanced knowledge of analysis (path analysis, funnel behavior, ROI calculations, customer profiling, segmentation analysis and use of design of experiments to structure tests)Strong understanding of customer and market dynamics and requirements relationshipsAbility to adapt in a rapidly changing, fast-paced work environmentDemonstrated project management skillsExcellent judgment, analytical and decision-making skillsOutstanding verbal, written communication, and data presentation skillsDemonstrated direct/database marketing skillsExcellent interpersonal skills, including the proven ability to establish and maintain effectiveBachelor's degree in a related field, or the equivalent combination of education, training, and experienceDesired Qualifications Experience in developing and managing marketing/business analysesBachelors or advanced degree in quantitative discipline such as Mathematics, Statistics, Economics, Engineering, Operations Research, or related field of studyAdditional Information Hours: Monday - Friday, 8:00AM - 4:30PMLocation: 820 Follin Lane, Vienna, VA 22180 5510 Heritage Oaks Drive, Pensacola, FL 32526 141 Security Drive, Winchester, VA 22602 About UsNavy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks. Our approach to careers is simple yet powerful: Make our mission your passion.FORTUNE 100 Best Companies to Work For 2026Yello and WayUp Top 100 Internship Programs 2025Computerworld Best Places to Work in IT 2026Most Loved Workplace - America's Top Most Loved Workplaces 20252025 PEOPLE Companies That CareNewsweek Most Trustworthy Companies in America 2026Military Times 2025 Best for Vets EmployersForbes 2026 America's Best Large EmployersForbes 2025 America's Best Employers for New GradsForbes 2025 America's Best Employers for Tech Workers2025 RippleMatch Campus Forward Award Winner for Overall Top Military Spouse Employers 20252026 Handshake Early Talent AwardNewsweek America's Greatest Workplaces for Culture, Belonging and Community 2026From Fortune Magazine. 2026 Fortune Media IP Limited. All rights reserved. Used under license. Fortune and Fortune 100 Best Companies to Work For are registered trademarks of Fortune Media IP Limited and are used under license. Fortune Magazine, Fortune Media (USA) Corporation, and its affiliates are not affiliated with, and do not endorse products or services of, Navy Federal Credit Union.Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to age, race, sex, color, religion, national origin, disability, veteran status, pregnancy, sexual orientation, genetic information, gender identity or any other basis protected by applicable law.Accommodations: If you need accommodation or assistance for a qualifying condition to complete the online application (or during any stage of the hiring process), you can contact Navy Federal's Medical Accommodations team at or by calling 1-. This team cannot provide any information on job postings or application status.Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team's discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position. For additional details regarding compensation and benefits, review the Benefits page of the Navy Federal Career Site.Protect Yourself from Job Scams: Navy Federal Credit Union jobs are posted on our career site, and reputable job boards (e.g., LinkedIn, Indeed). We do not post jobs on social media marketplaces, messaging apps or unverified websites. We will never ask candidates for payment, bank details or personal financial information during the hiring process.Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.

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