Performance Marketing Manager

Performance Marketing ManagerHonest Abe Roofing is one of the fastest-growing roofing companies in the country, with franchise locations across multiple markets and a high-performance in-house marketing team based in Terre Haute, Indiana. Our marketing department operates more like an internal agency than a traditional home-services team. We manage paid media, creative, web, automation, reporting, and brand strategy across a growing multi-location franchise network. We move fast, care deeply about performance, and are building a team of smart, accountable operators who want to do great work and make a measurable impact.We are looking for a Performance Marketing Manager to own paid lead generation across Google Ads, Local Services Ads, and Meta while helping us strengthen tracking, reporting, optimization, and multi-market growth.The Performance Marketing Manager will be responsible for the day-to-day management, optimization, and scaling of paid media campaigns across a multi-location franchise system. This is a hands-on, in-house role for someone who understands how to drive qualified leads, improve conversion performance, manage budget pacing, and maintain strong tracking and account hygiene.The ideal candidate has deep experience in paid search and paid social for lead generation, thrives in a fast-paced environment, and knows how to turn campaign data into clear action. This person should be equally comfortable launching campaigns, auditing conversion tracking, adjusting budgets, coordinating with creative and web, and communicating performance insights to leadership. This role is ideal for someone who wants to help build a best-in-class in-house growth engine rather than just manage campaigns inside an agency book of business.What You'll DoPaid Media ManagementBuild, launch, manage, and optimize paid media campaigns across Google Ads, Google Local Services Ads, and MetaManage campaign structure, budgets, bidding strategies, targeting, negative keywords, creative rotation, and market-level optimizationImprove qualified lead volume, cost per lead, booking rates, and overall paid media efficiency across multiple marketsMonitor account health daily and make proactive optimization decisions based on performance dataMulti-Market Growth StrategyManage paid acquisition across a growing franchise network with multiple locations, budgets, service areas, and campaign prioritiesApply campaign strategy consistently while adjusting for local market conditions, seasonality, and storm-related demandSupport market launches, budget reallocations, and territory-level growth opportunitiesLSA OwnershipOwn Local Services Ads performance including setup, verification support, category alignment, budget pacing, lead quality review, dispute workflows, and market-level optimizationCoordinate with internal teams to improve review velocity, trust signals, and overall LSA performanceTracking, Attribution & QAHelp manage and validate tracking across GA4, GTM, Meta CAPI, Enhanced Conversions, call tracking, and offline conversion importsEnsure campaigns, naming conventions, tags, events, and reporting remain accurate and organizedWork closely with internal web, CRM, and operations resources to maintain clean attribution and improve visibility into lead qualityTesting & OptimizationRun structured tests on offers, ad copy, landing pages, audiences, bidding models, and campaign structureDocument hypotheses, learnings, and next steps in a clear, repeatable wayUse data to identify performance opportunities and solve problems quicklyCreative & Landing Page CollaborationWrite and refine ad copy for search, Meta, and other lead generation campaignsCollaborate with internal design, video, and web resources to improve creative performance and landing page conversionHelp guide messaging, offer structure, and conversion-focused campaign assetsBudgeting & ReportingMonitor daily, weekly, and monthly budget pacing across multiple accounts and marketsIdentify overspend, underspend, and reallocation opportunities quicklyDeliver clear performance updates, insights, and recommendations to leadershipSupport forecasting, spend planning, and growth modeling across channelsStorm & Seasonal ResponseExecute storm-response campaign adjustments including geo targeting, ad copy updates, budget shifts, and market prioritizationSupport time-sensitive paid media changes during severe weather windows and seasonal demand spikesWhat You Bring4+ years of hands-on paid media experience focused on lead generationProven experience managing Google Ads, Meta Ads, and Google Local Services AdsExperience managing monthly media budgets across multiple campaigns or locationsStrong understanding of paid search, paid social, conversion tracking, attribution, and campaign QAWorking knowledge of GA4, Google Tag Manager, Meta CAPI, Enhanced Conversions, offline conversion tracking, and call tracking platformsStrong analytical thinking and comfort using data to make optimization decisionsExcellent organization, follow-through, and attention to detailStrong written communication and the ability to clearly explain results, issues, and opportunitiesAbility to thrive in a fast-moving, in-house environment with multiple prioritiesPreferred QualificationsExperience in home services, roofing, franchising, or other local lead generation businessesExperience with CRM-connected attribution and lead quality analysisFamiliarity with Zapier, Looker Studio, CallRail, and reputation platforms such as BirdeyeExposure to Bing Ads, YouTube, Nextdoor, Waze, or other local acquisition channelsExperience supporting landing page testing and conversion rate optimizationComfort working alongside web, creative, sales, and operations teams to improve performance beyond the ad account itselfTools & PlatformsGoogle AdsGoogle Local Services AdsMeta Ads ManagerGA4Google Tag ManagerMeta CAPIEnhanced ConversionsCallRail or similar call tracking platformsLooker StudioZapierCRM platformsGoogle WorkspaceAsana or similar project management toolsWhy Join Honest Abe RoofingBe part of a growing in-house marketing team with real ownership and impactWork across multiple markets and meaningful media budgetsHelp build the paid media systems, reporting standards, and performance engine for a nationally recognized brandCollaborate with internal creative, web, and leadership teams instead of operating in an agency siloJoin a company that values speed, accountability, innovation, and measurable resultsWork LocationThis is an in-house role based in Terre Haute, Indiana. Candidates should be able to work on-site and collaborate directly with our internal marketing team.Compensation will be based on experience, skill set, and demonstrated performance in paid lead generation.If you are a hands-on paid media operator who knows how to generate qualified leads, improve performance, and build systems that scale, we'd love to hear from you.Compensation: $65,000.00 - $95,000.00 per yearHonest Abe Roofing has been installing, repairing, and maintaining residential roofs since 2005. It is our goal to bring a customer service focus to the roofing industry. We are aware that we are providing a very important and necessary service to many homes, so we work incredibly hard to provide the best possible roofing at the most competitive pricing. All of our customers are very important to us, and we want to give them a perfect roof to protect their home and keep them comfortable.Our Mission is to be the world's most professional and respected roofing company. We do this by creating a culture that supports our team members

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