Advertising and Optimization Specialist

Advertising & Optimization Manager Location: Minneapolis, MN Reports to: Director of Ecommerce Role Overview The Advertising & Optimization Manager is responsible for driving profitable growth through on-site and off-site digital advertising across PSis ecommerce ecosystem. This role owns strategy, execution, optimization, and performance analysis of paid media investments across platforms including Amazon, Target, Walmart, and emerging channels. In addition to campaign execution, this role plays a critical insights and storytelling function, translating performance data into clear, actionable recommendations for internal teams and PSis brand partners. Key Responsibilities On-Site Advertising & PPC Own on-site advertising strategy across Amazon, Target, Walmart, and other retail media networks Manage budgets, bids, and campaign structures to maximize ROAS, efficiency, and profitability Optimize campaigns across sponsored products, brands, display, and emerging ad formats Partner with brand partners and internal PSi stakeholders to align advertising with launches, inventory, pricing, and promotional plans Off-Site Advertising & Demand Generation Develop and execute off-site advertising strategies to drive awareness, traffic, and engagement Manage influencer, paid social, digital media, and performance-based campaigns Evaluate channel mix, audience targeting, and attribution to drive incremental growth Marketing Analytics & Performance Insights Leverage marketing analytics to evaluate campaign effectiveness across channels and the full funnel Analyze KPIs including ROAS, TACoS, conversion rate, CPC, impression share, and incremental lift Identify trends, opportunities, and risks across brands, categories, and platforms Use data to inform optimization strategies, budget allocation, and growth recommendations Brand Partner Recaps & Reporting Develop clear, concise campaign recaps for brand partners on a recurring basis Translate complex performance data into actionable insights and strategic recommendations Support brand-facing conversations with performance reviews, testing results, and forward-looking plans Partner with internal teams to ensure alignment between advertising strategy and brand objectives Tools, Testing & Optimization Leverage best-in-class ecommerce and advertising tools to drive insights-based decision-making Conduct ongoing testing across keywords, creatives, audiences, and media formats Stay current on platform updates, new ad products, and emerging best practices Required Skills & Experience 47+ years of experience in ecommerce advertising, digital marketing, or performance marketing Deep hands-on experience with PPC and retail media networks Strong marketing analytics and data interpretation skills Experience presenting performance insights to internal stakeholders and external partners Ability to balance growth objectives with margin and profitability goals Preferred Platforms & Tools Experience with some or all of the following: Retail Media & PPC: Amazon Ads, Amazon DSP, Amazon AMC, Walmart Connect, Target Roundel, TikTok, Youtube, Instagram, Facebook Analytics & Insight Tools: Pacvue (or other ad software), Citrus, Criteo, Helium 10, SmartScout, Google Analytics Marketing & Performance Analytics: Platform-native reporting, BI tools, and attribution frameworks Collaboration & Reporting: Dashboards, performance recaps, and executive-ready summaries

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