Head of Content

Company DescriptionMoe (Market of Everything) is revolutionizing the way people interact with their possessions by providing a seamless platform to assess, manage, and trade their items. Leveraging AI product recognition, real-time pricing data, and multi-marketplace integration, Moe connects resale and retail ecosystems into a single, unified marketplace. Users can quickly determine the value of their items, track changes over time, and list them across multiple platforms, such as eBay and Facebook Marketplace, with just a photo. Moe is anchored in the belief of "Ownership for Everyone," empowering individuals to maximize the value of what they own.The RoleYou've operated at scale before "” you know what great content looks like because you've shipped it. But now you want to own it entirely. To be the person who built the thing.You'll define how Moe shows up across TikTok, Instagram, Reddit, YouTube, and Discord. You'll translate a genuinely novel product into content that resonates with a mainstream consumer audience. And you'll build the systems, the team, and the strategy that scales with us.What You'll Do• Define Moe's brand voice and content philosophy from the ground up• Build and own content strategy across all channels "” driving acquisition, retention, and community growth• Develop platform-native strategies for TikTok, Instagram, Reddit, YouTube, and Discord• Partner directly with the CEO and product team on launches, campaigns, and storytelling• Establish the workflows, measurement frameworks, and team structure that scale• Be the creative decision-maker "” hiring and managing creators, talent, or agencies as we growWhat We're Looking For• Proven experience building or leading content/brand at a high-growth B2C, DTC, or consumer mobile company• You've worked at scale "” and now you want to own it from day one• Deep fluency in short-form, social-first content (i.e. you understand TikTok culture, not just TikTok tactics)• A collaborator who knows how to work alongside a founder at the executive level• Data-literate with strong editorial instincts• Low ego, high standards community-led content experience (Reddit, Discord), personal finance/investing background, or prior experience as an early content hire at a startup that scaledWhy Moe• Direct line to the CEO "” your work shapes the company, not just the feed• Genuinely novel product at the intersection of two high-growth categories• Full ownership to build it right, from the start• Competitive comp + meaningful equityIf you are interested please apply here & also send a portfolio of your work to We want to see the exact work you've done running content for a company/brand before

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