Marketing Operations Manager + Brand Manager

About Us:NHS Inc., based in Santa Cruz, California, has been part of skateboarding for over 50 years. We build and support iconic brands like Santa Cruz Skateboards, Independent Trucks, Creature, OJ Wheels, MOB Grip, Slime Balls, Bronson Speed Co., and more.Our goal is simple: be the most innovative and sought-after skateboard company in the world.We stay close to skateboarding, not from the sidelines but from within. Our brands are shaped by the riders, creators, and communities pushing things forward every day.That energy drives everything we do, from product to marketing to how we show up as a company.We bring that same mindset to our team. We believe in progression in your work, your career, and your life. If you're wired that way, you'll feel at home here.Location/Work Style:Please note this is a Full-Time, Hybrid position at our Santa Cruz, CA. headquarters, but we are open to remote possibilities for the right candidate.About the Role:We're looking for a systems-driven, performance-oriented marketing leader to help bring structure, clarity, and accountability to our marketing organization, while also leading two of our brands, Ricta Wheels and Krux Trucks.You'll spend the majority of your time improving how marketing works across the company, planning, reporting, and cross-functional execution, while also ensuring Ricta and Krux are focused, consistent, and growing.What You'll Do:Lead Marketing Operations (Primary Focus)Build and improve company-wide marketing planning systems tied to product drops and sales cyclesEstablish and maintain clear campaign frameworks and workflows across teamsDefine, track, and report on core marketing KPIsDeliver monthly performance insights with clear recommendationsAnalyze D2C (Skate Direct), campaign, and product performance dataImprove and standardize use of marketing tools, reporting systems, and workflowsEnsure alignment across Marketing, Sales, Creative, and DTC teamsOwn Brand Management - Ricta Wheels & Krux TrucksLead brand positioning, strategy, and executionDrive revenue growth and contribution marginEnsure consistent, authentic brand storytellingAlign marketing with product pipeline and sales prioritiesBuild focused, disciplined marketing plans (quality over quantity)Oversee Social Media (Not Hands-On)Manage and guide Social Media SpecialistEnsure consistent posting cadence and content directionMonitor performance (engagement, reach, watch time)Provide feedback and optimize approach over timeOwn Email Marketing as a Subject Matter ExpertEstablish best practices across all brandsImprove email performance and revenue contributionAnalyze and optimize: Open rates, Click-through rates and Campaign effectivenessPartner cross-functionally to align email with campaigns and product launchesEnsure high standard for execution & segmentationDrive Campaign Planning & Execution (Ricta & Krux)Build seasonal and annual marketing calendarsEnsure campaigns are ready ahead of: Prebooks and Product LaunchesMaintain discipline and prioritizationWhat Success Looks Like:Marketing runs on clear systems, not chaosCampaigns are aligned, on time, and effectiveData drives decisions, not opinionsRicta and Krux show steady, profitable growthTeams are aligned and executing with clarityWhat We're Looking For:Strong marketing operations and analytics mindsetExperience building processes, systems, and reporting frameworksAbility to connect marketing to sales and product performanceProven experience managing or leading a brandStrong cross-functional leadership and communication skillsComfortable working in a fast-moving, product-driven environmentRole Breakdown:65-75% Marketing Operations25-35% Brand ManagementWhat You Get:We offer competitive compensation, including incentive and profit-sharing bonuses, comprehensive health coverage, a 401K plan, and paid time off.More importantly, you'll be part of a company that has helped shape skateboarding for decades. Our brands, products, and riders have influenced generations, and our employees play a direct role in that legacy every day.NHS is built for the long term, and many of our team members have spent years, even decades, growing their careers here. We value creativity, collaboration, and people who care deeply about what they do.If you're looking to do meaningful work with passionate people in an industry you love, you'll feel at home here.Physical RequirementsThis position requires the ability to sit for extended periods, operate standard office equipment, and engage in frequent verbal and written communication. Occasional walking, bending, or lifting up to 10 pounds may be required. Visual acuity for computer work and reading printed materials is essential. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Salary Range: $80,000 - $100,000Please apply at: no calls

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