Direct Marketing Manager

Position Summary A growing and established organization within the home improvement/services industry is seeking a Direct Marketing Manager to lead its regional canvassing and field marketing operations.If the following job requirements and experience match your skills, please ensure you apply promptly.This individual will be responsible for developing and executing strategies that drive qualified lead generation through direct outreach initiatives.The ideal candidate is a hands-on leader who can balance strategic planning with day-to-day execution, while building and managing a high-performing team in a fast-paced, results-oriented environment.Key Responsibilities Program Leadership & Strategy Develop and implement short- and long-term strategies to support lead generation goals within the assigned market Oversee the planning, launch, and ongoing execution of canvassing initiatives Establish performance metrics and monitor program effectiveness, making data-driven adjustments as needed Manage annual and ongoing budgets aligned with marketing and lead generation objectives Field Operations Management Direct all canvassing activities, including scheduling, territory planning, and daily execution Ensure consistency and quality across all customer interactions and brand representation in the field Oversee logistics including mapping, permitting requirements, marketing materials, and lead tracking systems Maintain accurate reporting and ensure timely entry of performance data into internal systems Team Leadership & Development Recruit, train, and manage Team Leads and canvassing staff Provide ongoing coaching, field support, and performance xhyhwjd management to ensure team success Lead by example through active participation in field activities, including ride-alongs and in-market coaching Foster a performance-driven culture focused on accountability, development, and results Performance Monitoring & Reporting Track and evaluate team and program performance against established goals Analyze trends and identify opportunities for improvement in conversion, efficiency, and lead quality Provide regular performance updates and insights to senior leadership

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