Area Director of Business Development - Hospice

Overview: Drive Growth. Lead Teams. Make a Difference. Are you a healthcare sales leader with a proven track record of driving referral growth, leading high-performing teams, and building strategic partnerships? We’re seeking an experienced Area Director of Business Development to lead sales strategy and manage a team of business development professionals across a defined hospice territory. This high-impact role reports directly to the Area Vice President of Business Development and is responsible for driving census growth, optimizing sales performance, and developing new business opportunities in alignment with organizational goals. What You’ll Do:Lead and mentor a team of business development representatives, including hiring, onboarding, coaching, and performance managementDevelop and implement territory-specific sales strategies to meet or exceed census growth and admission targetsIdentify and cultivate referral sources through community engagement, physician relationship building, facility partnerships, and outreachAnalyze sales data, market trends, and referral patterns to improve effectiveness and strategyProvide regular field coaching, joint sales calls, and ongoing professional development to your teamMaintain continuity with existing referral partners while actively pursuing new market opportunitiesCollaborate with internal clinical, operational, and executive teams to ensure seamless onboarding of new patientsRepresent the company at community events, industry conferences, and partner meetings to promote brand awareness and referral relationshipsMonitor compliance with sales methodologies, performance metrics, and regulatory requirementsSupport and implement short- and long-range growth goals aligned with company initiatives About You: Education:Bachelor’s degree required (Healthcare Administration, Business, Marketing, or related field preferred)Experience:Minimum 3 years of direct sales experience in the healthcare service industry (Hospice, Home Health, DME, Palliative Care, or Post-Acute preferred)1+ years of healthcare sales leadership experience requiredProven ability to lead teams, exceed sales quotas, and build lasting referral partnershipsExperience using CRM systems, referral tracking software, and Microsoft Office (Excel, PowerPoint, Outlook)Prior experience with HomeCare HomeBase (HCHB) preferredA top-performer with a track record of achieving growth goals in a metrics-driven environment Other Requirements:Valid driver’s license and auto insurance (travel required across assigned territory)Ability to travel routinely within the area to conduct field visits, training, and partner development (up to 75%) We Offer: Benefits for All Associates (Full-Time, Part-Time & Per Diem):Competitive Pay401(k) with Company MatchCareer Advancement OpportunitiesNational & Local Recognition ProgramsTeammate Assistance Fund Additional Full-Time Benefits:Medical, Dental, Vision InsuranceMileage Reimbursement or Fleet Vehicle ProgramGenerous Paid Time Off + 7 Paid HolidaysWellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)Free Continuing Education Units (CEUs)Company-paid Life & Long-Term Disability InsuranceVoluntary Benefits (Pet, Critical Illness, Accident, LTC)  Apply TodayStep into a role where you can lead with purpose, innovate for growth, and build strong teams that change lives. Legalese: This is a safety-sensitive positionEmployee must meet minimum requirements to be eligible for benefitsWhere applicable, employee must meet state specific requirementsWe are proud to be an EEO employerWe maintain a drug-free workplace Location: Gentiva Hospice Our Company:  At Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states. Our place is by the side of those who need us – from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis. Our nationwide reach is powered by a family of trusted brands that include:Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New BeaconPalliative care: Empatia Palliative Care, Emerald Coast Palliative CareHome health care: Heartland Home HealthAdvanced illness management: Illumia Health With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized – and kindness is celebrated. 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