Job Title:
Content Creator & Partnerships Coordinator
Company: alala
Location: New York City, NY
Created: 2026-05-08
Job Type: Full Time
Job Description:
?? OverviewWe're looking for a hands-on content creator to run Alala's presence across all social platforms while managing influencer and brand partnerships. This is a fast-paced role focused on creating daily content and building relationships that drive growth.?? ResponsibilitiesContent (primary focus):Shoot & edit 2-3+ posts dailyCreate try-ons, styling, lifestyle, and behind-the-scenes contentStay on top of trends and execute quicklyPartnerships:Reach out to influencers, studios, and brandsManage inbound collaboration requestsCoordinate gifting and ensure content is deliveredBuild and maintain strong relationshipsCommunity:Engage with comments and messagesHelp build Alala's voice online ? What We're Looking ForStrong understanding of short-form content across social platformsComfortable filming, editing, and being on cameraCommunicative, organized, and proactiveFast-moving with a test-and-learn mindsetInterest in fashion / activewear?? Success MetricsConsistent daily postingGrowth in engagement and viewsPartnerships secured and content delivered?? NoteWe're not looking for someone to manage social "” we want someone to build it.Job QualificationsExperience creating short-form contentStrong understanding of social media trends and platformsComfortable filming, editing, and being on cameraStrong communication skills (written and verbal)Organized and able to manage multiple conversations and follow-upsFast-paced, self-starter with a test-and-learn mindsetCreative thinker with strong attention to detailInterest in fashion, activewear, or lifestyle brandsCompany Description-Job PostingAlala is a premium women's activewear brand focused on elevated performance and everyday wear. Built at the intersection of fashion and function, the brand is designed for women who want to look and feel confident both in and out of the gym.Now under new ownership, Alala is entering its next phase of growth with a strong focus on product, storytelling, and direct-to-consumer expansion.Work Environmentast-paced, collaborative, and hands-on. This is a build phase, so the environment is dynamic and execution-focused with constant testing and iteration.You'll be working closely with a small team where ideas move quickly and everyone contributes to the growth of the brand.This role is ideal for someone who enjoys being creative, taking ownership, and being part of building something from the ground up.