Marketing Manager - Real Estate

Marketing Manager - The Reserve NYC (+ Multi-Market Portfolio)Luxury coliving & furnished housing | Based in NYC | $80-90K + 15% bonusThe RoleWe're hiring a Marketing Manager to drive the local, scrappy, high-intent side of leasing marketing "” starting at The Reserve NYC (256-unit luxury coliving in East Harlem) and expanding across our growing portfolio in Nashville, Raleigh, and other emerging marketsEvery property has a furnished housing component "” coliving suites, flex-term units, and fully furnished apartments for travel nurses, corporate relocators, grad students, and remote workers. Marketing these units takes real creative thinking: lifestyle storytelling and knowing the niche platforms where furnished renters actually look.This isn't an ILS-feed-management job. The big platforms (, Zillow, StreetEasy) are table stakes. The real work lives in the niche channels and local relationships most property marketers ignore "” Facebook Marketplace, SpareRoom, Furnished Finder, Craigslist, Reddit, local Facebook groups, broker networks, and neighborhood businesses in each market.What You'll OwnNiche listing channels (core of the role): daily management, reposting, and platform-specific creative testing across Facebook Marketplace, SpareRoom, Furnished Finder, Craigslist, and RedditFurnished housing marketing: creative strategy for non-traditional renters (travel nurses, corporate relocators, grad students, remote workers) with lifestyle-forward content that sells the experienceLocal partnerships (per market): cafes, gyms, coworking spaces, brokers, universities, medical centers, corporate HQs, relocation services, micro-influencersDigital advertising: Google and Meta campaigns, geo-targeted and built to complement the niche strategyWebsite & SEO: property landing pages with clean conversion funnels, lead capture, basic on-page SEO, and tight connections to tour schedulers and applicationsCRM & AI tools: manage the CRM (EliseAI or HubSpot) across the full lead lifecycle and monitor AI leasing tools (MeetElise) for engagement and conversion gapsPricing & promos: weekly competitive pricing checks across coliving, furnished, and flex-stay comps; kill campaigns that aren't producingSocial & content: Instagram and TikTok with a neighborhood-first lens, plus photo/video direction per propertySOPs: build playbooks for channel management, listings, and campaign launches so it scales as we add marketsMajor ILS oversight (hygiene only): keep , Zillow, and equivalents accurate "” not a focusReportingWeekly leads by channel, market, and property "” with furnished vs. unfurnished broken outOwn cost-per-lead and cost-per-lease by channel; reallocate spend based on what's actually producing leasesMonthly performance reviews to ownership with strategic recommendationsYou're a Fit If You Have3-5+ years of marketing in multifamily, luxury real estate, furnished housing, coliving, hospitality, or a local consumer brandHands-on experience with niche platforms (Facebook Marketplace, SpareRoom, Furnished Finder, Craigslist, Reddit)Experience marketing furnished, flex-term, or coliving units to non-traditional rentersTrack record of local partnerships and grassroots activations "” multi-market experience a plusGoogle/Meta ads, CRM management (EliseAI, HubSpot, or similar), and basic on-page SEOStrong creative instincts "” copy, shoots, and adapting voice across platformsScrappy, detail-obsessed operator mindsetNice to HaveSpanish language skillsExperience with AI leasing tools (MeetElise or similar)Prior lease-up or multi-market launch experienceWhy This RoleFull creative autonomy, direct visibility to ownership, a growing national portfolio, and real career runway at a fast-moving property management firm.Total comp: $80,000 - $90,000 + 15% bonus (based in Manhattan)

Apply Now