Director, Marketing - Growth-Focused

Job Description: Clarify and activate value positioning to drive demand and improve conversion Own go-to-market execution aligned to revenue priorities and pipeline growth Support sales and partnerships with campaigns, content, and tools that increase velocity Build a repeatable growth engine through data, testing, and continuous optimization Manage core marketing platforms such as HubSpot or Salesforce Maintain campaign tracking, reporting dashboards, and lead flow processes Provide consistent reporting on marketing performance and pipeline contribution Improve data visibility and attribution over time Coordinate development of marketing content, collateral, and messaging Ensure consistency across campaigns, website, and sales materials Track and manage all in-flight content and assets Manage external vendors (agencies, freelancers, contractors) Ensure deliverables are on time, on budget, and aligned to goals Maintain documentation of vendor relationships, scope, and performance Partner closely with Sales to ensure strong communication and feedback loops Support leadership with insights on what's working and where to improve Participate in planning discussions and begin contributing to broader strategy Requirements: 5-8 years of marketing experience (real estate, utility, and/or B2B preferred) Strong background in demand generation, digital marketing, or campaign execution Experience working in platforms like Insightly or HubSpot Comfortable owning both strategy (at a developing level) and execution (at a strong level) Experience managing vendors or small project teams Highly organized with strong follow-through and accountability Eagerness to grow into a senior marketing leadership role Benefits: Direct exposure to executive leadership and company strategy Opportunity to build and shape the marketing function Clear path to a more senior leadership role as the company grows Ability to make a measurable impact on revenue

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