Senior Marketing Science Director

Senior Marketing Science Director (OMD USA LLC, New York, NY) Support the development and execution of analytics strategies across audience insights, measurement, and advanced analytics to drive key client initiatives; Support client relationships and contribute to guiding analytics efforts across accounts; Contribute to the Marketing Science roadmap and help drive continuous improvement in analytics deliverables; Collaborate with leaders across Planning, Investment and Business Operations to deliver on clientsí¢â‚¬â„¢ business objectives; Use strong communication skills (written and verbal) to set the vision, strategy and roadmap to deliver bleeding edge marketing science solutions on the portfolio of clients; Develop relationships with clients by providing strategic advisory on how data and analytics can help unlock strategic opportunities; Encourage creative use of data to solve clientí¢â‚¬â„¢s business challenges and support clientí¢â‚¬â„¢s growth in close alignment with Planning and Investment teams; Explore new approaches to enhance insights through data and analytics, including emerging technologies, partners, and innovative use of existing tools; Develop best in class data-driven solutions, in collaboration with Planning and Investment teams; Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics; Provide methodological guidance and share best practices with team members and cross-functional teams; Contribute to the growth of Marketing Sciences offerings by sharing knowledge and collaborating across teams; Stay current on industry trends through research, ongoing training, and participation in relevant events. Up to 5% domestic travel required. Partial telecommuting permitted; on site at 195 Broadway, New York, NY 10007 when not remote. Salary: $135,000-$190,000 per year. MINIMUM REQUIREMENTS: Bachelorí¢â‚¬â„¢s degree or U.S. equivalent in Customer Intelligence & Analytics, Analytics, Statistics, Business Intelligence, or related field, plus 7 years of professional experience as an Associate, Marketing Science, or any occupation/position/job title performing data analysis to drive marketing. In lieu of a Bachelor's degree plus 7 years of experience, the employer will accept a Master's degree or U.S. equivalent in Customer Intelligence & Analytics, Analytics, Statistics, Business Intelligence, or related field, plus 5 years of professional experience as an Associate, Marketing Science, or any occupation/position/job title performing data analysis to drive marketing. Must also have experience in the following: 3 years of professional experience utilizing marketing analytics and data (including 1st and 3rd party data solutions, data lakes, data clean rooms, and aggregated and user data); 3 years of professional experience in integrated marketing related to media or customer journey development (including budgeting, revenue forecasting, and ROI development); 3 years of professional experience in audience-based marketing and data driven advertising; 3 years of professional experience translating unstructured business solutions into innovative customer marketing programs; 3 years of professional experience applying media and business performance measurement techniques, including metrics (impressions, CPM, CPA, GRP, CPV, LTV, and ROI); 3 years of professional experience working with measurement partners and methodologies, including brand lift studies, sales lift analysis, marketing mix modeling (MMM), and multi-touch attribution (MTA), to evaluate and optimize campaign performance; 3 years of professional experience using digital marketing platforms and tools, including Google Campaign Manager, Google Analytics, DSPs, and third-party verification platforms, to gather insights and support data-driven marketing strategies. CONTACT: Send resume to: Must specify Ad Code BGLL. xijylhu Make your application after reading the following skill and qualification requirements for this position. JobiqoTJN. Keywords: Marketing Science Director, Location: New York, NY - 10060

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