Product Marketing Manager, Enterprise Marketing

Job Description: Own pod-level GTM strategy and execution for new features and enhancements across invoicing, billing, payments experience, and expense/procurement integrations. Define and evolve positioning and messaging for our admin financial workflows, clearly articulating value to enterprise admins, finance, and procurement stakeholders. Competitive intelligence & differentiation: maintain a live view of how critical market competitors handle admin portals, invoicing, expense integrations, and procurement; and translate those insights into clear differentiation, objection handling, and roadmap input for leadership and cross-functional partners. Support product-led growth initiatives in partnership with Product and Lifecycle Marketing, including in-product messaging, experiments, and campaigns that drive adoption and expansion. Partner with Product and Design to influence roadmap priorities with customer, market, and data-driven insights. Enable customer-facing teams (Sales, CS, Support) with playbooks, talk tracks, battlecards, Sales decks, and training to help them position and sell our admin financial workflows confidently. Measure and report impact of your launches/campaigns and PLG initiatives, using data to iterate on GTM plans and improve activation, usage, and retention. Act as the voice of the customer: analyze customer interviews and research, win/loss analysis, and customer feedback to represent enterprise needs back to Product and GTM stakeholders. Use these insights to influence roadmap priorities and refine messaging and enablement. Requirements: 5+ years of B2B product marketing experience, including building and scaling repeatable GTM processes for complex product/feature releases. Proven track record developing positioning and go-to-market strategies for corporate / enterprise audiences. Experience turning Admin / workflow capabilities into sales-ready solutions by clearly articulating problems solved, who to sell to, and how offerings bundle into broader enterprise solutions. Demonstrated experience owning GTM for a product, from positioning and launch planning through adoption and ongoing optimization. Hands-on experience building sales enablement materials, including but not limited to: talk tracks, value props, discovery questions, objection handling, ROI framing, and maintaining decks, 1-pagers, plays, battlecards, and email templates that sales actually uses. Competitive intelligence & differentiation experience in B2B software. Comfort working on product-led growth motions (e.g., in-product onboarding, prompts, experiments) alongside more traditional sales-led motions. Strong ability to partner cross-functionally with Marketing, Sales, CS, Demand Gen, and Product to drive alignment and execute shared GTM plans. Equal parts creative storyteller and analytical thinker, with a “figure it out” ownership mindset and comfort operating independently in ambiguous, evolving spaces. Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable. Benefits: Market competitive salary Stock options that you’ll help make worth a lot 12 paid holidays Flexible PTO 401K with ezCater match Health/dental/FSA Long-term disability insurance Mental health and family planning resources Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office A tremendous amount of responsibility and autonomy Wicked awesome co-workers Employee meal program (and many more goodies) when you’re in our office

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