Paid Search Strategist – Ecommerce

Job Description: Serve as the strategic advertising lead across a portfolio of high-value enterprise and strategic clients, driving planning, execution, and optimization of campaigns across digital marketing and retail media platforms. Lead discovery and strategic planning sessions to define media strategies that align with client objectives, platform capabilities, and channel best practices. Translate business goals into comprehensive media plans, overseeing execution and optimization across budgets, bids, audiences, and creatives. Provide advanced performance analysis and insights to guide campaign strategy and investment decisions, incorporating attribution models, pacing, and return on ad spend (ROAS). Cultivate strong relationships with client stakeholders, acting as a trusted advisor who proactively identifies opportunities for growth, efficiency, and innovation. Collaborate closely with Client Success Managers, TAMs, and Product teams to align execution and product feedback to client goals and evolving needs. Serve as a subject matter expert in Rithum’s media products and tooling, educating clients on new features, platform enhancements, and industry trends. Contribute to internal enablement by mentoring Advertising Account Managers, sharing best practices, and improving team-wide executional consistency. Stay abreast of emerging media channels, platform updates, and advertising trends to inform forward-looking strategies. Requirements: 3+ years of experience in digital advertising, media buying, or ecommerce marketing, with proven success managing enterprise or strategic accounts. Demonstrated ability to develop strategic advertising plans that drive performance and align with client business objectives. Hands-on experience with major platforms such as Amazon Advertising, Google Ads, Meta Ads, and Walmart Connect. Strong analytical capabilities; experience conducting in depth analysis and presenting insights to clients and teams using dashboard and visualization tools (e.g. Tableau Looker, Power BI) Exceptional communication skills, with the ability to translate complex advertising concepts into clear guidance for technical and non-technical audiences. Experience navigating cross-functional teams in a fast-paced environment and managing multiple stakeholders. Demonstrated ability to manage and forecast advertising budgets, making data driven decisions to maximize efficiency and achieve performance targets across campaigns. Strong AI fluency, with experience integrating AI tools into day-to-day workflows and processes to drive efficiency, enhance analysis, and scale impact. Benefits: Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1 A 6% 401(k) match Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave Accident, critical illness, and hospital indemnity insurance Pet insurance Legal assistance and identity theft insurance plans Life insurance 2x salary Access to the Calm app and the Employee Assistance Program $65/month Remote work stipend for internet Culture and team-building activities Tuition assistance Career development opportunities Charitable contribution match up to $250 per year

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