Founding Growth Marketing Lead

Founding Growth Marketing LeadLocation: New York CityCompensation:$130,000-$170,000 annual base salary + 0.10%-0.40% equity, depending on experience and fitMisprint is a Y Combinator-backed startup building a better marketplace for Pokémon cards.We are building a marketplace that makes buying and selling cards feel more like a real market: transparent, fast, and liquid. Think stock-market-style infrastructure for collectibles, built specifically for Pokémon cards.Misprint already has 6,000 daily active users, real revenue, meaningful marketplace activity, and a real marketing budget. Up to now, most of our marketing has been led directly by the CEO. That was good enough to get us here, but it is not how we want to operate going forward.We are looking for a Founding Growth Marketing Lead to help us accelerate growth from here.This is not a narrow social media role, and it is not a traditional corporate marketing job. We want someone smart, creative, adaptable, high-agency, and actually good at growth "” someone who can help drive growth however needed, whether that means organic social, community engagement, creator partnerships, referral ideas, lifecycle experiments, grassroots marketing, or helping us make smarter decisions about where our marketing budget goes.You should be excited to figure things out, test ideas quickly, and do whatever is needed to help Misprint grow.What you'll doOwn and help shape Misprint's growth efforts across organic social, community, creators, partnerships, lifecycle, referrals, and other growth channelsDevelop and run scrappy growth experiments to drive more buyers, sellers, and engagementHelp build Misprint's presence across Instagram, TikTok, X, Reddit, Discord, Facebook groups, and other channels where collectors actually spend timeWork with creators, collectors, shops, and community partners on collaborations, sponsorships, giveaways, and other growth opportunitiesTurn marketplace activity, product updates, and hobby trends into content and campaigns people actually care aboutIdentify and build repeatable growth loops, not just one-off postsHelp improve activation, retention, and referrals over timePartner directly with the CEO and team on growth strategy, prioritization, and executionHelp shape how Misprint allocates marketing budget across paid, organic, creator/community, and other growth initiativesWork within a meaningful budget and make thoughtful decisions about where spend should and should not goCoordinate with outside agencies, freelancers, or partners where helpful, while also helping build stronger in-house growth capabilitiesTrack what is working, what is not, and adjust quicklyWhat we're looking forExtremely high agency "” you do not wait around for perfect instructionsStrong judgment and tasteSmart, adaptable, and able to switch between strategy and execution quicklyStrong understanding of internet culture, consumer behavior, and what gets people to pay attention onlineStrong instincts around growth, content, community, and how to turn attention into actual users and revenueComfortable with ambiguity and messy startup environmentsStrong communicatorExcited to work on a niche but passionate category and help build something from an early stageAble to operate independently and handle a broad scope without needing a lot of structureYou might be a fit if youHave grown a brand, account, community, newsletter, creator program, or consumer product beforeHave experience in growth, marketing, community, content, partnerships, or some mix of the aboveHave worked at a startup, marketplace, ecommerce company, media brand, creator-led business, or community-driven companyHave strong instincts for what collectors or hobby consumers respond toAre willing to both think strategically and do the actual workHave experience managing spend, measuring results, and making smart tradeoffs rather than just "doing marketing"Bonus points if youCare about Pokémon, collectibles, hobby culture, or marketplacesHave worked in cards, collectibles, sports cards, gaming, ecommerce, or adjacent verticalsHave experience with creator partnerships, referral programs, lifecycle marketing, influencer marketing, or community-led growthHave built something from 0 to 1 beforeHave worked in a role where you had to wear a lot of hats and figure things out fastWhat this role is notJust scheduling postsJust managing an agencyJust brand marketingA highly specialized big-company marketing roleThis is a broad, hands-on role for someone who wants real ownership and wants to help build the growth engine from the ground up.Your first 90 days could look something like thisFirst 30 daysGet fully up to speed on Misprint, the product, our users, and what we have already triedUnderstand our current marketing mix, including creator/community efforts and paid spendTake ownership of core growth channels already in motionIdentify quick wins across social, community, creator partnerships, referrals, or lifecycleBy 60 daysLaunch and iterate on several new growth experimentsStart building a more repeatable content/community cadenceImprove at least one part of our activation, engagement, or referral loopHelp us make smarter decisions about where budget should shift or scaleBy 90 daysBe fully owning day-to-day growth marketing executionHave launched at least a few new repeatable growth plays we want to keep investing inShow clear thinking around what is and is not workingHelp establish a stronger in-house growth engine at MisprintWhy joinMisprint already has 6,000 daily active users, real revenue, and an active marketplaceThere is already meaningful marketing spend and traction to build onYou will have real ownership from day oneYou will work closely with the foundersYou will help define how growth works at MisprintYou will be building in a category with deep passion, strong communities, and real room to winYou will join a YC-backed company at an early stageAbout the interview processWe try to move quickly. Usually it will be:Intro callEither a follow-up conversation or a short paid work sampleDecisionWe care a lot more about what you have actually grown or built than checking every box on paper.To apply, send us your resume and anything else that helps show what you have actually grown or built, plus any relevant experience or knowledge of the collectibles space.

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