Social Media Lead Content Producer

About UrbanspaceWe are a leader in the small business retail and restaurant space. Our projects are amongst the highest attended in the U.S. We also advise on Main Street retail across the country and deeply understand the economics of small businesses. Our pillars are to support entrepreneurship, community, and authenticity in an increasingly digitized world.Get paid, work with, and be a MakerIf you're the type of person who finds NYC brands before they get big, knows which pop-ups are worth going to, and has strong opinions about what's overhyped and if you think most brand content feels the same, then...Urbanspace is building a platform around small business culture in NYC"”real businesses, real products, real stories. We work with a large network of over 1,000 independent brands, makers, and operators which draw millions of visitors and hundreds of millions of social media impressions to our events.We're looking for someone who can turn this into content people want to see, not generic "shop small" messaging. You'll lead content for Urbanspace "” building a high-output, high-taste content engine centered around small business culture. This is part storyteller, part producer, part operator.What You'll DoTell Small Business Stories (Core)Solicit & curate stories & promotions from real NYC Makers Create/curate short-form video, photo, and written content featuring founders & makersInterview small business owners about how they started and how they run their businessHighlight the craftsmanship, personalities, and realities behind each brandDevelop recurring series (ex: Meet the MakerWhat It TakesBest PicksCreate High-Performing ContentProduce and publish content across Instagram, TikTok, YouTube Shorts & emerging platformsCapture content across NYC"”shops, studios, pop-ups, and wherever the story isIdentify trends and create content designed for discovery and shareabilityCombine original content with contributor/vendor-submitted contentPost consistently and iterate quickly based on performanceDevelop editorial concepts around small business, entrepreneurship, and brandsHelp establish a go-to voice for discovering great small businessesCommerce & Product ContentCreate shoppable content featuring products from our networkSupport affiliate links, product tagging, and curated guidesTurn content into measurable discovery and sales for businessesAdditional ResponsibilitiesWeb Content Management: Keep website relevant, and aligned with current initiativesVendor/Partner Outreach: drive our network participation in storytelling & promotions3rd Party Management: Coordinate with freelancers, editors, and external partnersCampaign Support: Assist occasional marketing pushes tied to key initiativesWhat We Care AboutTaste (this is the job)You're deeply tapped into NYC"”food, fashion, music, and what's emergingYou know what's interesting before it's obviousYou can turn a quick interaction into a compelling storyYou move fast and don't overthink contentYou understand what works on the internet"”and whyWhat You've Likely DoneCreated strong short-form video (Reels, TikTok, Shorts)Built or contributed to a social account with real engagementShot, edited, and published content yourselfBonus: worked in media, storytelling, or brand contentBonus PointsExperience with affiliate or commerce-driven contentBackground in journalism, media, or interviewingExperience discovering or curating products/brandsInterest in building and managing a small team (intern, contributors)Why This Role Is DifferentYou're not just running social; you're building a maker publishing layer on top of a real-world network of small businesses"”constant stories, constant product, constant opportunity. We have the access. You build the voice.Compensation Mid $100k's + performance-based bonus tied to real outcomesHow to ApplySend your work (socials, videos, anything relevant)2-3 accounts you think are doing it rightA quick note on how you'd approach telling stories from small businesses in NYC

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