Senior Social Strategist

Job Title: Senior Social StrategistLocation: NYC Salary: $100,000 - $110,000 (depending on experience)Working Model: Hybrid (in office and home)About The Goat AgencyGoat is part of GroupM, the world's leading media investment company. Since 2015, we've been pioneers in influencer marketing, helping brands leverage the power of social to achieve real, measurable results. Today, we stand as the global leader in the space, delivering award-winning campaigns across 70+ countries.As part of our team, you'll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it's short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement, and conversions.Our data-driven approach is built on insights from tracking over 100,000 influencers and campaign performance. We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimisation to deliver results that matter.About The OpportunityWe're looking for a Senior Creative Strategist to join our Creative & Strategy team, helping shape groundbreaking global campaigns for some of the biggest and most exciting brands in the world. This role requires a strategic thinker who thrives in pairing data-driven insights with imaginative vision, delivering big ideas that not only win pitches but resonate deeply with audiences.The ideal candidate will excel at crafting innovative and effective social media and influencer strategies while pushing the boundaries of creative development. You'll be a natural storyteller with exceptional communication and presentation skills, and you'll bring a deep understanding of the social and influencer marketing landscape, trends, platforms, and pioneering creative approaches included. This role isn't just about strategy, it's about shaping and inspiring the creative process, leading concept ideation, and delivering memorable campaigns that drive measurable results.Your leadership and creative expertise will elevate the team and influence the broader organization while driving impactful solutions for our clients.What You'll DoSpearhead the development of high-impact, creatively-driven influencer and social media strategies across a variety of brands and briefs, ensuring alignment with client KPIs and delivering outstanding results.Independently and collaboratively brainstorm innovative, daring ideas and stand-out campaign activations that truly resonate with target audiences.Guide the development of strategic roadmaps for both short- and long-term influencer and social media programs across a wide array of industries and use cases.Transform big ideas into compelling, pitch-winning narratives by writing high-quality presentations, creative proposals, and strategic frameworks for global and local campaigns.Extract actionable insights from research, social media listening, and performance data to inform innovative creative and strategic approaches.Act as a strategic and creative consultant in client meetings, confidently presenting ideas, proposals, and recommendations to both internal teams and external stakeholders.Guide and support junior team members, helping Strategists develop their skills while fostering a culture of creativity and innovation within the department.Stay ahead of social media trends, influencer marketing innovations, and audience behaviors to ensure all creative strategies are fresh, forward-thinking, and tailored to win in an ever-changing digital landscape.Review and edit client-facing materials, including presentations and creative strategies, ensuring impeccable attention to detail in research, narrative clarity, and visual appeal.This Role Is For You If You Have5+ years in a strategic and creative role within an agency or in-house team, focused on social media and/or influencer marketing, with experience ideating and executing highly creative campaigns.Outstanding ability to craft and deliver compelling, visually striking presentations and narratives for creative pitches to senior-level stakeholders.Strong ability to balance creativity with a data-informed, insight-driven approach for Extensive knowledge of trends, platforms, audience behaviors, and performance indicators in the social and influencer marketing space.Confidence in taking ownership of client briefs while working seamlessly across creative, strategy, and client service teams to deliver integrated solutions.Proficiency in PowerPoint/Google Slides and design sense to ensure presentations are polished and visually engaging. Familiarity with data tools (e.g., Excel, Talkwalker, Meltwater, or similar platforms) is a plus. Basic design experience (e.g., Photoshop) is an advantage.Passion for creativity and a proactive mindset, with demonstrated knowledge of emerging trends, platform updates, and cutting-edge communication strategies.Extensive experience handling client relationships, offering strategic counsel, and managing expectations with professionalism and impact.Works well under pressure, adapts with agility, and consistently delivers innovative ideas on tight timelines.Perks Of Joining The HerdRegular social events and clubs.$600 WorkWell benefit.Top-of-the-line MacBook.Hybrid working and flexible hours.Medical, dental and vision coverage, plus 401k with company match.15 days PTO to start, with additional days for floating holidays, summer fridays, and sick days.Real opportunities for growth.

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