Creative Director + Art Lead, Men's Apparel (Target + Club)

Role Overview:We are seeking a highly creative and commercially driven Creative Director + Art Lead to lead the visual direction of Men's Apparel across Target and Club channels (Sam's Club, Costco).This role defines seasonal creative vision across graphics, color, fabric, and trend, delivering product that resonates across multiple value tiers, customer mindsets, and volume expectations.This is a player-coach role"”you will both set direction and personally create graphics and artwork, while ensuring a strong point of view on fabrication, wash, and material innovation to elevate the overall product.Key ResponsibilitiesOwn Creative Direction: Define seasonal concepts across graphics, print, color, fabric, and trend, adaptable across Target and Club customer needsFabric + Trend Leadership: Drive a clear point of view on fabrications, washes, textures, and finishes, ensuring alignment with trend and cost targetsCreate + Lead Art: Hands-on development of graphics, typography, and original artwork, setting the standard for the teamChannel Fluency: Translate creative direction across Target (trend-right, brand-led) and Club (high-volume, value-driven, simplified) assortmentsLead Art Direction: Establish clear frameworks (typography, layout, technique, and fabric/print execution) and approve all artwork for consistency and impactDrive Product Excellence: Elevate product through strong, scalable graphics paired with thoughtful fabric selection and application techniquesLead & Develop Team: Manage and mentor designers; foster a fast, solutions-oriented, creative cultureCollaborate Cross-Functionally: Partner with Merchandising, Design, and Sourcing to align creative with fabric strategy, costing, and margin targetsPresent & Influence: Clearly communicate concepts, including fabrication and trend rationale, to leadership across multiple business channelsTrend Translation: Distill cultural, fashion, and fabric/innovation trendsinto commercial, accessible product appropriate for each channelQualifications8-12+ years in graphic design, art direction, or creative leadership (apparel preferred)Strong portfolio demonstrating both conceptual thinking and hands-on design executionExperience in men's or young men's apparelExperience working across multiple retail tiers (mass + value/club preferred)Strong understanding of fabrications, garment construction, and print techniquesProven ability to lead in a fast-paced, high-volume retail environmentCore Competencies:Hands-on design excellence (must be able to create graphics and artwork at a high level)Strong creative vision with the ability to flex across customer segmentsDeep knowledge of fabrics, washes, finishes, and how they impact graphic executionStrong trend intuition across both graphics and materials (color, fabric, silhouette)Commercial acumen: understands what sells at Target vs Club and whyDeep knowledge of graphics, typography, and garment applicationsStrong communication and presentation skillsSpeed, agility, and solution-oriented mindsetSuccess Measures:Strength and clarity of seasonal creative direction across both channelsQuality and impact of self-created and team-produced graphicsEffective integration of fabric, wash, and trend into product assortmentsSales performance across Target and Club assortmentsAbility to balance trend + fabric innovation + simplicity + valueTeam productivity, engagement, and creative output

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