Manager, Paid Display

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for. About the Role The New York Times is adding an Manager, Paid Display to manage our programmatic display, video, native, and retargeting strategy across DSPs including DV360 and The Trade Desk. You will lead the end-to-end display channel strategy and management - from execution and optimization to platform development - ensuring our campaigns create impact at scale. You will be the channel specialist, you will be the hands-on expert behind campaign builds, testing, and performance optimization, while also pushing our program forward through new channel features and best practices. You will drive reach and efficiency while ensuring brand safety, measurement and audience-first buying strategies. Your expertise will help accelerate turnaround times, streamlining operations, and maximizing results across all paid display platforms. You will report to the Platform Lead on the Paid acquisition team that works on projects in service of enterprise subscription growth. You will be based at our headquarters in New York, NY in this hybrid role, with a requirement of 3 days in the office weekly. Responsibilities: You will lead end-to-end programmatic paid display and video channel execution, and optimization You will bring experience in data-driven targeting and brand safety standards applicable to display advertising You will design and manage audience segmentation, creative rotation, and budget pacing and a rigorous testing roadmap to improve performance outcomes (audiences, creative, bidding, and placements Collaborate with in-house media strategy team to develop insights based on data and performance Collaborate with Analytics team members to implement testing plans across platforms (i.e. A/B Testing, Conversion Lift) Manage vendor and platform relationships to stay ahead of industry changes and testing opportunities Consult other teams on channel best practices and provide creative insights to help inform the creative development process Analyze performance trends on an ongoing basis and benchmark across key metrics (i.e. CVR, CPA) to make impactful optimizations to improve performance on an ongoing basis Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world. Basic Qualifications: 5+ years experience in analytics and managing paid display campaigns in platform at scale (agency or in-house) 2+ years experience in performance marketing 2+ years experience using Google Marketing Platform (DV360, SA360, and CM360) or The Trade Desk with campaign success. Experience with ad servers (i.e CM360) Experience developing and following project management best practices to delivery error free campaigns Experience with audience targeting, creative optimization, platform features and hitting ROAS, CPA, or CPI goals #LI-Hybrid REQ-018819 The annual base pay range for this role is between: $105,000-$120,000 USD For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. For roles outside of the U.S., information on benefits will be provided during the interview process. The New York Times Company is committed to being the world's best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply. 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