Ecommerce Manager

Manager, EcommerceRole OverviewThe Ecommerce Manager is responsible for the performance and day-to-day execution of the DTC ecommerce businesses for both Victorinox and Epicurean. This role supports the delivery of ecommerce strategy through effective execution, site experience optimization, and cross-functional coordination across multiple ecommerce platforms and international markets. The role spans distinct ecommerce ecosystems, including enterprise commerce platforms supporting Victorinox and Shopify supporting Epicurean.This role will be onsite 5 days a week for the first 90 days and then become a hybrid schedule with 3 days onsite and 2 days at home. Key ResponsibilitiesEcommerce Strategy and OwnershipOwn performance and execution of ecommerce initiatives in alignment with broader team strategyManage core ecommerce metrics including revenue, conversion rate, AOV, CAC, and retentionTranslate brand-level DTC priorities into actionable roadmaps aligned with broader business objectivesIdentify opportunities to improve customer experience, merchandising effectiveness, and operational workflowsPlatform & Technology ManagementManage ecommerce execution for Victorinox across enterprise platforms, including SAP Hybris and or Salesforce Commerce Cloud, Sales Cloud, and Commerce StudioOversee Epicurean's Shopify ecosystem, including store configuration, apps, and international structuresPartner with IT and development teams on platform enhancements, integrations, releases, and technical governanceEnsure alignment between ecommerce platforms, ERP, CRM, payments, fraud, and fulfillment systemsEcommerce Operations, Order Management, and FraudOwn ecommerce operational workflows, including order processing and customer-facing order journeysPartner with fraud prevention and order tracking tools, including Narvar, to ensure reliable order visibility and communicationCollaborate closely with CX and operations teams on order exceptions, shipping updates, and customer support workflowsEnsure ecommerce platforms accurately reflect inventory availability, fulfillment logic, and regional constraintsPlanning, Forecasting, and Product Launch SupportOwn ecommerce planning inputs for new product launches across Victorinox and EpicureanOwn delivery against assigned ecommerce sales targets across both brandsPartner with product, sales planning, and finance on demand forecasting, launch assumptions, and volume expectationsMaintain accountability for forecast accuracy, variance analysis, and in-season performance trackingProvide ecommerce-specific product feedback related to assortment, pricing, bundling, and digital presentationIdentify risks and opportunities related to launch timing, demand signals, and inventory availabilityEnsure ecommerce readiness for launches, including site content, merchandising, inventory visibility, and operational alignmentReview post-launch performance and provide insights to inform future planning and product decisionsInternationalization & Multi-Market ExecutionLead ecommerce internationalization initiatives across both brandsOversee market-specific pricing, tax, duty, and compliance configurationsManage localization, translations, currency handling, and regional content requirementsCoordinate with marketing, operations, and CX to support international launches and ongoing executionPerformance Marketing & Growth ChannelsOwn performance across shared growth channels for both brands, including:Paid search and shopping, email and CRM, Affiliate programs, and retargeting and remarketingManage channel strategy, budget pacing, and performance optimizationEnsure accurate attribution, product feeds, and channel-level data integrityUse performance insights to inform optimization and growth opportunitiesSite Experience & Conversion OptimizationLead CRO initiatives across both brands using testing frameworks, analytics, and behavioral insightsImprove site performance with focus on mobile UX, accessibility, stability, and speedPartner with design, development, and agency teams on enhancements and defect resolutionEnsure consistent and high-quality customer experience across brands and platformsMerchandising & Online PresentationOwn ecommerce merchandising standards, navigation structure, and promotional planningSet direction for online visual merchandising across both brandsEnsure site presentation supports conversion, brand standards, and seasonal prioritiesPartner with marketing and product teams on launches and assortmentsSEO, Analytics, and ReportingOwn technical and content SEO health across all ecommerce storefrontsEnsure proper hreflang implementation, metadata, and structured dataOwn GA4, GTM, and ecommerce analytics governanceBuild dashboards and reporting that provide visibility into performance, trends, and opportunitiesTranslate insights into prioritized actions across marketing, site experience, and operations.QualificationsBachelor's degree in business, Marketing, Ecommerce, or a related field5-8 years of experience managing DTC ecommerce for consumer brands, including multi-brand or multi-storefront environmentsProven ownership of ecommerce performance metricsHands-on experience with enterprise ecommerce platforms and working knowledge of Shopify and its app ecosystemStrong understanding of ecommerce operations, including order management, fraud prevention, fulfillment, order tracking, and post-purchase experience tools (e.g., Narvar)Experience partnering cross-functionally with marketing, operations, IT, and customer experienceProficiency with ecommerce analytics and testing toolsExperience overseeing performance marketing channelsExposure to international ecommerce, including localization, currencies, taxes, duties, and regulatory complianceAbility to balance strategic planning with hands-on execution, supported by strong analytical, written, and verbal communication skillsVictorinox Swiss Army is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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