Social Media Extern

The hiring rate for this position is $16.00 per hour. Please apply to learn more about the benefits of working for the CIA. POSITION SUMMARY During this externship, students will have the opportunity to work within the Marketing & Communications team at the Culinary Institute of America (CIA) where they will gain exposure to Social Media & Content Marketing for food and hospitality. In this position, we hope to further develop student’s business acumen, giving them real-life exposure to the rapidly growing food marketing industry. ESSENTIAL RESPONSIBILITIES Gain an understanding of social media & marketing strategies, including a social media marketing plan. Create and refine brand image and architecture through exposure to business decision-making processes, leveraging analytics and strategic risk-taking. Create multi-media content (photos, videos, and graphics) to post to the CIA’s social media and track analytics. Observe and participate in community engagement, including responding to social media comments and messages with guidance. Update restaurant menus on the CIA’s website. Learn, create and execute marketing campaigns, paid media campaigns, utilizing analytics and loyalty marketing. Learn how to build, set, and utilize an editorial calendar. Develop photography and video imaging skills. Any and all other duties as assigned. REQUIRED QUALIFICATIONS Education: Current CIA student, pre-Extern. Experience: Previous Social Media experience. PREFERRED QUALIFICATIONS Passion for social media. Experience with Earn & Learn and personal social media channels. REQUIRED SKILLS Excellent written, verbal communication and strong presentation skills required. Strong teamwork and interpersonal skills; ability to be adaptable, dependable and handle multiple priorities simultaneously. Exceptional organizational skills. Strong administrative abilities. Strong computer experience in MS Office suite products, i.e. Word, Excel, PowerPoint. Work requires continual attention to detail in composing, typing and proofing materials, establishing priorities and meeting deadlines. WORKING CONDITIONS Must be available to work nights and weekends as required due to business needs. Regular work requires a great deal of sitting and standing for extended periods. Regular work requires the use of a computer, sometimes in excess of eight (8) hours per day. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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