Marketing Operations & Performance Specialist

Join our Team as a Marketing Operations Performance Specialist!The Role: Toyota Material Handling North America, Inc. is seeking a qualified candidate to join our Marketing team as the Marketing Operations Performance Specialist. You will be responsible for analyzing the effectiveness of all marketing tactics through multiple channels. You will be expected to direct these insights through several digital marketing channels by optimizing the tactics through various digital marketing initiatives. You will identify and execute opportunities to improve our content's effectiveness throughout a prospects' journey through the sales and marketing funnel. This includes working with various internal and external teams on digital advertising/promotions strategy, search engine optimization, competitive research, dealer communications, promotional and product messaging, nurture marketing, marketing data analysis, and personalized messaging. You will foster a relationship between the sales and marketing teams to ensure sales team members receive necessary marketing support. What You'll Be Doing: Lead all data and analytic projects inclusive of all marketing channels and tactics. Have experience in operating multiple platforms including Power BI, Digital platforms and Adobe marketing platforms. Produce reports and dashboards to be shared at all levels internally and externally to display success and countermeasures of tactics. Asses and utilize insights to support optimization for website, SEO, promotions, advertising and content. Assess website performance and execute website optimization efforts to drive prospects down optimal sales and marketing funnels. Analyze content for digital advertising campaigns and verify alignment with SEO efforts. Track SEO efforts internally and in coordination with business partners. Content Creation - Blog content, product content, email content, content marketing, digital content. Become educated on customer database as well as all integrated data to accounts and contacts. Assist in strategy and execution of digital advertising and promotions plans in coordination with external partners. Assist TMHNA's Marketing Personalization Specialist with Adobe Target Test as needed. Optimize access to marketing support for sales leadership and staff. Assist with blog and analyze high performing blog content. Administrate and improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions. Stay up-to-date with the latest trends and changes with SEO and major search engines. Support marketing operations by administering and maintaining Wrike or other workflow management tools for campaign and project management, including intake, workflow configuration, timeline tracking, cross-functional coordination, and visibility into priorities, dependencies, and execution status across marketing initiatives. Support all marketing team projects as needed. Interactive content development. What We're Looking For: Bachelor's Degree. 1 + years of analytics experience, ideally for B-to-B companies. Relevant writing experience with samples to provide. Knowledge of search ranking and optimization factors and key algorithm updates. Knowledge of digital advertising and promotions tactics. Working history of Power BI. Proficiency in web analytics software and keyword tools. Experience with data-driven SEO analysis and optimization. Excellent communication skills. What Sets You Apart: Background knowledge of digital advertising (Google, Meta, Bing, etc.) Adobe Analytics experience Analytics Certifications (Google or Adobe) Where and When You'll Work: Enjoy the best of both worlds with a hybrid schedule-collaborate in person at our Greene, NY office. What Your Total Compensation & Benefits Package will look like:Salary - $62,353 - $83,895 per year. Compensation depends on the selected candidate's education and experience. Relocation: This role may be eligible for relocation assistance. World Class Benefits: Competitive Salary Performance Bonus Generous Paid Time Off and 13 Paid Holidays Affordable Medical plans and no-cost Dental & Vision options 100% 401(k) match up to 6% Company-Paid Life Insurance, Short-Term Disability, and Long-Term Disability Tuition Assistance Program Employee Assistance Program (EAP) with access to mental health care, legal support, and financial guidance Recognition and Kaizen (continuous improvement) Reward Programs Meaningful opportunities for personal and professional development Best in class work culture! Big Name | Big Opportunities | Life is Better at Toyota Toyota Material Handling North America (TMHNA), the industry leader in forklift sales, comprises two main brands: Toyota Material Handling and The Raymond Corporation. We believe investing in the best people, products, and processes will fuel our future success, and we will always be driven by our foundational principles of "respect for people" and "continuous improvement". With opportunities across North America, we are confident you will find the right position within TMHNA that can help you build a long, fulfilling career. Learn more here: Follow us on Social Media: Working at Toyota Material Handling | Glassdoor

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