District Sales Executive

District Sales Executive - Heavy EquipmentFaris Machinery CompanyMontrose, Colorado (Hybrid, with onsite in Grand Junction or Montrose)Serving Municipalities & Contractors across Colorado's Western SlopeFaris Machinery is seeking a driven, relationship-focused District Sales Executive to lead equipment sales, covering municipal customers and contractors in Southwest Colorado.This role is built for a proven heavy equipment professional who understands the territory, values long-term partnerships, and sells through disciplined discovery, qualification, and execution"”not pressure or price-cutting.What You'll DoOwn and grow sales across the Western Slope, serving municipalities, contractors, and private operatorsSell a broad portfolio of asphalt paving, road preservation, environmental, and construction equipmentLead consultative sales conversations that uncover customer challenges, goals, timelines, and decision processesQualify opportunities early and honestly, ensuring alignment on fit, urgency, budget, and expectationsConduct equipment demonstrations and jobsite visits, clearly tying solutions to customer outcomes and ROIProvide technical guidance on equipment applications, capabilities, and operationEstablish clear next steps and mutual commitments throughout the sales processNegotiate pricing and close deals in alignment with company strategy and policyPartner closely with operations, service, and OEMs to deliver an exceptional customer experienceAccurately track pipeline, activity, and forecasts in CRMStay current on market conditions, competitor activity, and customer needsWhat We're Looking For5+ years of experience in heavy equipment, construction, or a related industry (sales experience preferred)Proven ability to close deals and consistently hit sales targetsStrong understanding of municipal and contractor buying cyclesSolid technical knowledge of construction and specialty equipmentExperience using a structured, consultative sales process (Sandler or similar preferred)Excellent communication, listening, negotiation, and relationship-building skillsHighly organized, self-directed, and comfortable owning a defined territoryProficiency with Microsoft Office; CRM experience is a plusMust be based in or willing to relocate to Southwest ColoradoAdditional Attributes That Set You ApartStrong bias toward action and accountabilityComfortable working in a fast-paced, performance-driven environmentTeam-oriented mindset with a willingness to collaborate across parts, service, rental, and operationsHigh level of personal integrity and professionalism when representing the Faris brandDesire to continuously improve skills, product knowledge, and customer valueHow We Sell at FarisWe lead with curiosity, not pressureWe prioritize long-term partnerships and fit over forceWe qualify thoroughly and walk away from bad dealsWe win by solving real problems"”not racing to the bottom on priceWhat We're Looking For5+ years of experience in heavy equipment, construction, or a related industry (sales experience preferred)Proven ability to close deals and consistently hit sales targetsStrong understanding of municipal and contractor buying cyclesSolid technical knowledge of construction and specialty equipmentExperience using a structured, consultative sales process (Sandler or similar preferred)Excellent communication, listening, negotiation, and relationship-building skillsHighly organized, self-directed, and comfortable owning a defined territoryProficiency with Microsoft Office; CRM experience is a plusMust be based in or willing to relocate to Southwest ColoradoAdditional Attributes That Set You ApartStrong bias toward action and accountabilityComfortable working in a fast-paced, performance-driven environmentTeam-oriented mindset with a willingness to collaborate across parts, service, rental, and operationsHigh level of personal integrity and professionalism when representing the Faris brandDesire to continuously improve skills, product knowledge, and customer valueWhat We OfferCompetitive base salary plus commissions and performance incentivesFull benefits package including medical, dental, vision, 401(k) with match, PTO, and paid holidaysA strong, established brand representing premium equipment linesLocal decision-making backed by an experienced, supportive leadership teamLong-term growth and advancement opportunitiesA culture focused on winning responsibly, serving customers well, and doing things the right waySince 1953, Faris Machinery has been a trusted partner to Colorado's construction industry. Join us as we continue to build on that legacy through disciplined growth and customer-first execution.Equal Opportunity EmployerFaris Machinery is an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment. Veterans and service members are strongly encouraged to apply.

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