Director Marketing Demand Generation

Community: Texas Support CenterAddress:  3501 Olympus BoulevardDallas, Texas 75019Pay Range $158,900.00-$230,500.00+ AnnualOwn the Pipeline. Drive the Growth. Redefine What Demand Generation Looks Like.At Lifespace, Our Space is built on delivering meaningful experiences and that starts with how we attract, engage, and convert our future residents and customers. We’re looking for a Director of Marketing, Demand Generation, who doesn’t just manage campaigns, you own outcomes.This is a high impact leadership role for a marketer who thrives at the intersection of data, strategy, and execution, someone who knows how to turn media spend into qualified pipeline, measurable revenue, and scalable growth.Why This Role Stands OutOwn a multimillion-dollar marketing engine and directly impact business growthLead across the full funnel from first click to revenue attributionShape the future of AI-driven marketing (Google AI Overviews, ChatGPT, generative search)Influence executive-level strategy and partner directly with senior leadershipHold agencies accountable and drive real performance, not just activityWhat You’ll OwnEnd-to-End Demand Generation StrategyLead integrated acquisition strategy across:Paid Search, Paid Social, Organic SocialSEO / AEO / GEO (Generative Engine Optimization)Programmatic, CTV/OTT, and ABMDrive performance against CPL, CAC, and pipeline/revenue targetsPerformance Marketing That Actually PerformsOwn optimization across the full funnel from click to conversionContinuously test, learn, and scale what worksTurn insights into action fastAgency & Budget AccountabilityManage and optimize a $5M+ media budgetHold agency partners accountable for ROI, transparency, and executionMake smart, data-driven investment decisionsAI-Driven Search & Digital InnovationEnsure brand visibility across:Google AI OverviewsChatGPT, Perplexity, and emerging platformsBuild citation-ready, structured content ecosystems (FAQ, schema, conversational AI)Stay ahead of how people search and how brands show upAdvanced Analytics & AttributionLead Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testingTranslate complex data into clear, actionable decisionsWhat You Bring8 to 12 years in digital/growth marketing with proven ownership of pipeline and revenue outcomesExperience managing $5M+ annual media budgets with clear ROI accountabilityDeep expertise in:Paid media + SEO/AEO/GEOConversion rate optimization (CRO)Multi-touch attribution and performance analyticsTechnical & Analytical StrengthGoogle Analytics (GA4) or Adobe AnalyticsData tools: Excel, Looker, and ETL platforms (Funnel.io, Supermetrics, etc.)Strong understanding of schema markup and structured data for AI searchModern Marketing & AI FluencyExperience leveraging AI tools for:Campaign optimizationKeyword discoveryCreative iterationPerformance insightsFamiliarity with AI-search visibility platforms (Profound, Goodie, AthenaHQ, etc.)Why LifespaceAt Lifespace, you’ll do more than run campaigns, you’ll shape how we grow. This is your opportunity to build, scale, and lead a demand generation engine that drives real impact.Lifespace has successfully served older adults for 50 years, and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace team members, get ready to ignite your life and experience Our Space.COMPANY OVERVIEW:Lifespace Communities, based in Dallas, Texas, is one of the nation’s top 10 largest nonprofit senior living organizations. Founded in 1976, Lifespace Communities owns and operates 15 continuing care retirement communities in seven states, serving more than 5,200 residents and employing over 4,500 team members. The organization is committed to creating communities where people are empowered to live their aspirations.Equal Opportunity EmployerIf you are excited to learn and grow, be excellent, thrive with your team and deliver personalized experiences you'll enjoy your career with us!

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