Brand Specialist I

Position Title: Brand Specialist I Reporting To: Brand Manager (Table Tennis & Outdoor Games) Location: Evansville, IN Status: Exempt ESCALADE Escalade is a publicly traded leader in sports and recreation, with over 100 years of innovation across iconic brands like Goalrilla, STIGA, Bear Archery, ONIX, Brunswick Billiards, and more. Headquartered in Evansville, Indiana, we design, manufacture, and distribute sporting goods that bring families and communities together through active play. Explore more at Escalade, Inc., Escalade Sports, follow us on Facebook, Instagram, YouTube, and LinkedIn. Position Overview Escalade Sports is looking for a Brand Specialist I to help bring our Table Tennis and Outdoor Games brands to life online. This role supports social media, marketplaces, and influencer initiatives that expand brand reach and ensure a consistent, compelling digital presence across channels. You'll play a hands-on role in managing community engagement, digital merchandising on Amazon and Wayfair, influencer partnerships, and content accuracy-working closely with our Brand Manager, creative teams, and product partners. If you're energized by social media, eCommerce, and storytelling-and you love sports and games-this role is for you. Key Responsibilities Support product setup and maintain accurate, high-quality content for Amazon and Wayfair Lead social media engagement and content calendars across platforms including Meta, TikTok, Pinterest, and YouTube Build and manage influencer relationships, track deliverables, and measure campaign performance Write and edit product copy, blogs, and creative briefs using SEO insights Organize and maintain product data and assets in Salsify to ensure consistency across channels Collaborate with brand, creative, and product teams to align content with brand strategy Monitor competitor activity and social trends to inform future content and engagement ideas Track and report on marketplace and social performance metrics Required Experience Bachelor's degree in Marketing, Communications, Journalism, or a related field 1-2 years of experience in social media management, influencer or content coordination, or digital merchandising Familiarity with Amazon and Wayfair product merchandising Experience managing social channels such as Meta, TikTok, Pinterest, and YouTube Strong writing, editing, and content development skills Ability to manage multiple projects and deadlines in a fast-paced environment Working knowledge of tools such as Salsify, Meta Business Manager, Metricool, Seller/Vendor Central, or similar platforms Table tennis or cornhole experience is a plus Why Escalade? At Escalade, we design and build sporting goods that bring people together. From table tennis to cornhole and outdoor games, our brands-STIGA, AllCornhole, and Victory Tailgate-are rooted in fun, performance, and connection. You'll be part of a collaborative team that values creativity, accuracy, and continuous improvement. Apply Today Ready to make your mark? Apply today and help us shape the future of table tennis and outdoor games. Apply now or learn more at Escalade Careers. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee; other duties may be assigned.

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