Director of Group Sales

At Hyatt, we believe our guests select Hyatt because of our caring and attentive associates who are focused on providing efficient service and meaningful experiences. The Director Group of Sales (DOGS) is responsible for driving sales performance for Alila Marea Beach Resort Encinitas. While supporting corporate and leisure business is important, the primary focus of this role is on group business with a strong emphasis on hotel-wide buyouts. This role supports the Director of Sales & Marketing in achieving revenue goals through proactive sales efforts, account management, and strategic business development. The DOGS plays a critical role in positioning the resort as a premier destination for luxury groups, incentives, and exclusive buyout events, while embodying Alila’s brand values of authenticity, wellness, and connection to place. Key Responsibilities Sales Leadership & Strategy Support the DOSM in developing and executing the resort’s group-focused sales strategy to achieve revenue targets. Proactively solicit and secure group and buyout business through direct sales efforts, client entertainment, site inspections, and industry events. Analyze market trends, competitor activity, and industry demand to identify opportunities for large-scale group and buyout growth. Account Management & Business Development Manage a portfolio of key accounts with a focus on group, incentive, and buyout opportunities, ensuring consistent engagement, relationship development, and revenue contribution. Identify and cultivate new business opportunities across high-value segments, including corporate meetings, incentive groups, and exclusive hotel buyouts. Partner with Hyatt Sales Force (HSF), Hyatt Prive, Virtuoso, and other luxury travel networks to maximize group and buyout exposure. Collaboration & Communication Work closely with Revenue, Marketing, Events, and Operations teams to ensure alignment in group mix, buyout execution, and brand positioning. Participate in weekly revenue strategy meetings, contributing insights to optimize rate, mix, and pace for group and buyout business. Support the DOSM in mentoring and developing Sales Managers and Coordinators. Client Engagement & Representation Represent Alila Marea at trade shows, client events, sales missions, and community partnerships with a focus on attracting group and buyout business. Host site inspections, FAM trips, and client experiences that reflect the unique identity of the resort and demonstrate the value of exclusive use opportunities. Act as an ambassador of the Alila brand, upholding its ethos of sustainable luxury and personalized hospitality. Qualifications: Qualifications Bachelor’s degree in Hospitality, Business, or related field preferred. Minimum 5 years of progressive sales experience in luxury hospitality, with strong group, incentive, and buyout market knowledge. Proven track record of achieving sales targets and cultivating high-value client relationships. Excellent communication, presentation, and negotiation skills. Strong business acumen with the ability to analyze data, forecast, and create actionable group-focused sales strategies. Experience with Hyatt systems (Delphi.fdc, Envision, Opera, HyattNet, etc.) strongly preferred. Passion for wellness, lifestyle hospitality, and luxury service standards. Success Factors Consistently drives group and buyout production while maintaining profitability. Builds strong partnerships with corporate clients, incentive planners, and luxury travel advisors. Contributes to a collaborative, high-performance sales culture under the leadership of the DOSM. Embodies Alila’s values of authenticity, sustainability, and meaningful connection with guests. The Pay range for this position is $97,800 - $120,000, depending on experience. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status."

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