Job Title:
Sales Specialist-Hispanic Segment
Company: Performance Foodservice
Location: Denver, CO
Created: 2026-05-01
Job Type: Full Time
Job Description:
Job Description:We Deliver the Goods:Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much moreGrowth opportunities performing essential work to support America’s food distribution systemSafe and inclusive working environment, including culture of rewards, recognition, and respectPosition Summary:a { text-decoration: none; color: #464feb;}tr th, tr td { border: 1px solid #e6e6e6;}tr th { background-color: #f5f5f5;}The Hispanic Sales Specialist serves as a subject matter expert and strategic growth partner for Hispanic and multicultural independent and regional foodservice operators. This role is responsible for expanding Performance Foodservice’s presence within Hispanic foodservice segments through consultative selling, relationship development, and market expertise, while driving profitable growth aligned with company capabilities.Position Responsibilities:Serves as the go-to food service industry subject matter expert for our multicultural/ethnic independent and Regional SegmentsStrategic Market Growth: a { text-decoration: none; color: #464feb;}tr th, tr td { border: 1px solid #e6e6e6;}tr th { background-color: #f5f5f5;}Partner with sales leadership to develop and execute long-term growth strategies and targeted marketing initiatives for Hispanic foodservice customers.Strategic Prospecting and Sourcing: a { text-decoration: none; color: #464feb;}tr th, tr td { border: 1px solid #e6e6e6;}tr th { background-color: #f5f5f5;}Identify, evaluate, and secure new business opportunities by aligning Performance Foodservice’s products, services, and distribution capabilities with customer needs and value drivers.Relationship Management: a { text-decoration: none; color: #464feb;}tr th, tr td { border: 1px solid #e6e6e6;}tr th { background-color: #f5f5f5;}Build and maintain strong long lasting relationships with key decision-makers, owners, operators, and influential leaders within the Hispanic foodservice community.Consultative Sales & Presentation: a { text-decoration: none; color: #464feb;}tr th, tr td { border: 1px solid #e6e6e6;}tr th { background-color: #f5f5f5;}Create and deliver professional, customer-focused sales presentations designed to address operational challenges and drive long-term partnerships.Pricing and Financial Outcome: a { text-decoration: none; color: #464feb;}tr th, tr td { border: 1px solid #e6e6e6;}tr th { background-color: #f5f5f5;}Utilize pricing strategies, financial models, and profitability analysis to negotiate agreements that support sustainable growth and a balanced account portfolio.Representation and Segment Advocacy: a { text-decoration: none; color: #464feb;}tr th, tr td { border: 1px solid #e6e6e6;}tr th { background-color: #f5f5f5;}Represent Performance Foodservice at industry events, trade shows, and community functions, promoting the company’s value proposition and strengthening brand presence within Hispanic markets.Account Onboarding and Transition: Lead the successful onboarding of new accounts, ensuring a smooth transition to assigned Sales Representatives and a positive customer experience.Internal Collaboration and Mentorship: Provide training and expert guidance to internal sales teams on segment-specific challenges and emerging market trendsMarket Intelligence and Insight: Synthesize Industry data and competitive landscapes to advice on the refinement of PFS products and servicesa { text-decoration: none; color: #464feb;}tr th, tr td { border: 1px solid #e6e6e6;}tr th { background-color: #f5f5f5;}Account Penetration and Promotions: Drive account penetration through product positioning, menu support, and the presentation of current promotions and programs.Performs other related duties as assigned.a { text-decoration: none; color: #464feb;}tr th, tr td { border: 1px solid #e6e6e6;}tr th { background-color: #f5f5f5;}Qualifications:High School Diploma/GED or Equivalent Experience1-2 years Sales / Marketing or related areaBilingual : Spanish/EnglishCompany descriptionPerformance Foodservice, PFG’s broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries. A team of sales reps, chefs, consultants, and other experts builds close relationships with customers — providing advice on improving operations, menu development, product selection, and operational strategies. The Performance team delivers delicious food but also goes above and beyond to help independent restaurant owners achieve their dreams.Awards and AccoladesPerformance Food Group and/or its subsidiaries (individually or collectively, the "Company") provides equal employment opportunity (EEO) to all applicants and employees, regardless of race, color, national origin, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and any other characteristic protected by applicable local, state and federal laws and regulations. Please click on the following links to review: (1) our EEO Policy; (2) the "EEO is the Law" poster and supplement; and (3) the Pay Transparency Policy Statement.