Marketing Manager

Position SummaryForza is an industrial adhesives, sealants, and tapes manufacturer based in Council Bluffs, Iowa, currently in a high-growth phase. This role is central to that growth.This is a hands-on, execution-driven B2B marketing role "” not a coordinator position. You will own our content engine, drive demand generation campaigns, and directly support sales pipeline growth across distribution and key accounts.What You'll OwnPlan and execute integrated B2B demand generation campaigns (social, email, web) Own content strategy and production (social, blog, SEO, email) Manage and grow social media presence and engagementSupport product launches with campaign assets and go-to-market execution Create marketing materials using design tools and AI (in collaboration with Lead Designer) Partner closely with Sales to drive targeted outreach and lead generation Track, analyze, and report on performance with clear, actionable insightsWhat Success Looks LikeIncreased marketing-qualified leads (MQLs) and pipeline contribution Strong campaign performance (conversion, engagement, ROI) Growth in target audience engagement across channels Measurable SEO and organic traffic improvementsWhat We're Looking ForB2B marketing experience with a strong understanding of demand generationProven ability to execute campaigns end-to-end (not just plan them) Strong writing skills "” clear, compelling, and conversion-focused Experience with design tools (Adobe, Canva) and visual content creation Experience using AI tools to improve marketing output and efficiency Analytical mindset "” able to connect marketing activity to business resultsComfortable working cross-functionally with Sales, Product, and Creative teamsCore Skills & CompetenciesContent creation across social, email, and web Marketing & AI tech stack (CRM/email tools, analytics, Chat GPT, Claude, social platforms) Performance tracking and campaign optimization Project management and execution discipline High attention to detail with strong organizational skills Adaptability in a fast-paced, growth-focused environment Experience in using design software such as Adobe Illustrator, Canva, etc. in making or editing content for social posts, or sell sheets. QualificationsBachelor's degree or equivalent experience 2+ years of professional marketing experience Experience with digital marketing tools (analytics, email, social platforms) Familiarity with content publishing workflows (web/blog) Experience with project management tools (ClickUp, Trello, Monday, etc.) Experience using AI tools in marketing workflows Why This Role MattersThis role is a direct driver of company growth. You won't just support marketing "” you'll build and run the engine that fuels our sales and revenue pipeline

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