Event, Social Media & Brand Marketing Leader

Company DescriptionSoftware Toolbox is a full-stack industrial AI company that specializes in delivering innovative industrial connectivity software, data platforms, and AI agents to support manufacturing and process industries. The company's advanced solutions, such as TOP Server, OPC Router, and OmniServer, are recognized for exceptional customer support and high customer satisfaction. With offerings like N3uron and Cogent DataHub, Software Toolbox enables customers to securely transport and contextualize data for effective industrial operations. The company is now leading with an AI first mindset and delivering cutting-edge AI capabilities like JonJon.ai, a specialized agent for addressing industrial challenges and providing actionable insights. Serving leading global businesses across diverse industries such as automotive, chemicals, and power generation, Software Toolbox empowers clients to navigate their industrial AI transformation.What You'll DoEvent & Tradeshow Strategy (Revenue Accountability)Identify and prioritize high-ROI industry events (industrial, OT, data, AI).Negotiate sponsorships and attendance contracts.Position Software Toolbox to be part of the narrativeOwn end-to-end logistics (booth planning, materials, guidance on travel coordination).Ensure clean lead / contact capture ? HubSpot import ? tagged segmentation and contact aggregation, alerting sales to take actionDrive pre-event and post-event follow-up campaigns (email & social media) tied to demo bookings.Track and report true ROI (pipeline created, deals influenced, revenue closed vs total spend including T&E).Social & Brand Presence (Commercial Lens)Own LinkedIn-first strategy; in time expand to IG/FB if justified.Build and manage a content calendar aligned to sales priorities.Edit and refine technical content into compelling, market-facing narratives that connect with our audience.Increase engagement, credibility, and brand authority in industrial data/OT conversations.Use AI tools for rapid content iteration and lightweight design. Graphic design (via AI or other) and content clarity are essential for success in this role as we look to re-position our image.Measurement & OptimizationEstablish weekly / monthly reporting on: Event ROI, Social engagement ? demo conversion and Contribution to pipelineContinuously test messaging, positioning, and CTA performance.Partner with sales to align messaging and follow-up cadence.Required (Must-Have)AI first mindset 3-5+ years marketing experience, including ownership of events and social media strategy.Demonstrated ability to connect marketing activity to revenue outcomes.Strong operator mindset: comfortable executing details and leading with our sales team, not just setting strategy.Experience working directly with sales leadership.Hands-on familiarity with CRM/marketing automation (HubSpot is our CRM).Strong written communication and content editing capability.Ability to operate in a fast paced, robust learning environmentPreferredExperience marketing to industrial, manufacturing, Operations Technology, or technical B2B audiences.Prior leadership experience but comfortable in a lean role.Background in integrated marketing, business, or analytics.Strong working knowledge of marketing metrics and ROI modeling.Comfort using AI tools for content and design acceleration.Compensation & StructureFull time or Part-time (30 hours per week)Both full-time and part time qualify for benefits including. Including Health, Vision, Dental, 401kHigh autonomy, direct report to the CROLocation Software Toolbox is headquartered in Charlotte, NCRemote location acceptable if candidate brings an edge around tradeshow marketing, social media marketing, Hubspot marketing or AI

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