Healthcare Marketing & Branding Specialist

Job Title: Healthcare Marketing & Branding SpecialistLocation: Chantilly, Virginia, USEmployment Type: Full-TimeWork Mode: work from Office Job Summary?We are seeking a dynamic and creative Healthcare Marketing & Branding Specialist with experience working in an IT services or healthcare technology company. The ideal candidate will be responsible for driving brand awareness, digital marketing initiatives, and strategic marketing campaigns focused on healthcare and IT solutions.The candidate should have a strong understanding of healthcare industry trends, healthcare IT services, and employer branding strategies, along with the ability to create impactful marketing content and campaigns.Key ResponsibilitiesDevelop and execute branding and marketing strategies for healthcare IT services and solutionsCreate and manage digital marketing campaigns across LinkedIn, email, websites, and social media platformsEnhance company branding and online presence within the healthcare and IT industry Collaborate with recruitment and sales teams to support healthcare staffing and client acquisition initiativesDevelop marketing materials including brochures, presentations, case studies, newsletters, and social media contentSupport employer branding initiatives to attract healthcare IT talentCoordinate marketing activities related to healthcare technologies such as EPIC, Workday Healthcare, BI/Analytics, Cloud, and Digital Transformation servicesConduct market research and competitor analysis within the healthcare IT domainTrack campaign performance metrics and prepare analytical reports for leadership Manage branding activities for healthcare conferences, webinars, networking events, and client meetingsRequirementsStrong experience in branding, digital marketing, and content creationExperience working in a healthcare IT company or healthcare staffing environmentUnderstanding of healthcare IT services, EMR/EHR platforms, and healthcare technology trendsExpertise in LinkedIn marketing, social media campaigns, and employer brandingStrong written and verbal communication skillsExperience with marketing tools such as Canva, HubSpot, Google Analytics, Mailchimp, or similar platformsAbility to create engaging presentations, graphics, and marketing collateral Preferred QualificationsBachelor's degree in Marketing, Communications, Business Administration, or related field4+ years of marketing experience in healthcare IT or IT services industryExperience supporting healthcare clients, staffing, or consulting organizationsFamiliarity with healthcare platforms such as EPIC, Cerner, Workday, or healthcare analytics solutions is preferredSoft SkillsCreative and strategic thinkerStrong stakeholder management and collaboration skillsAbility to work independently in a fast-paced environmentExcellent organizational and multitasking abilities 

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