Digital Marketing Specialist - Paid Media & Marketplaces (APAC)

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better. Overview The Digital Marketing Specialist (APAC) for Crocs is responsible for developing, executing, and optimizing paid media campaigns across Amazon, TikTok Shop, Rakuten, Naver, and other marketplace platforms. You'll collaborate closely with internal teams and agency partners to accelerate product sell-through, drive revenue, and improve the customer experience across digital touchpoints. What You'll DoSupport strategy, execution, and optimization of paid media campaigns across Amazon, TikTok Shop, Rakuten, Naver, and other marketplace platforms in Japan and Korea. Manage and direct agency partners to ensure alignment with performance goals and brand strategy. Implement self-service ad campaigns on marketplace platforms such as TikTok Shop Ads. Own full-funnel Amazon Advertising, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. Monitor campaign performance, conduct deep-dive analyses, and implement robust A/B testing strategies. Allocate and manage paid media budgets to meet both short- and long-term revenue goals. Develop and present clear, actionable reports on campaign performance and testing outcomes to inform strategic decisions. Utilize data analytics to inform decision-making and continually enhance campaign effectiveness. Collaborate with cross-functional teams (e.g., GTM, sales, planning) to align marketing efforts with business objectives Stay current on digital marketing trends, tools, and best practices, serving as the in-house subject matter expert for marketplace paid media What You'll Bring to the TableBS or BA in business, merchandising, marketing, or related field - or equivalent years of relevant and related experience 2+ years of experience in Digital Marketing required with hands-on experience in paid search and product feed marketing Experience within Amazon Ads, Naver, TikTok Shop, or other marketplace platforms is highly desirable Strong understanding of the fundamentals of retail eCommerce, especially pertaining to interactive marketing functions (affiliate marketing, influencer marketing, paid social, SEO, etc.) Highly Passionate about performance marketing and possesses the ability to manage the business by the numbers Demonstrated ability to develop strong partnerships and lead change across an organization Core business hours are 9 am - 5 pm MT, but preference will be given to candidates who are open to occasional evening calls to support our team in the Japan time zone The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law. Title: Digital Marketing Specialist - Paid Media & Marketplaces (APAC) Salary or Pay Range: $65,000 - $75,000 Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona. This position is eligible to participate in a company incentive program. This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits. The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline. Job Category: Corporate

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