Art Director

This is not a job at ForceBrands Department: MarketingReports To: CMO Location: TBD / HybridEmployment Type: Full-TimeROLE SUMMARYThe Art Director will lead all creative output for the marketing organization "” setting the visual direction of the brands in the portfolio (Laird Superfood, Navitas Organics, and Terrasoul), overseeing content and asset production, and building a modern, scalable creative infrastructure with an emerging tech stack. Reporting to the CMO, they will be the primary creative partner for the Social Manager, Content Manager, Growth Manager, and Brand team, as well as the internal point of contact for project-based creative agencies. This is a hands-on leadership role: in the near term, the Art Director will be producing work directly while building systems for the team to scale.KEY RESPONSIBILITIESBrand Visual Identity & DirectionEstablish and maintain a cohesive visual identity for the brand across all channels "” DTC, Amazon, social, retail, and paid mediaDevelop and document brand creative standards and guidelines in collaboration with brand teamEnsure all creative output "” internal and agency-produced "” is on-brand and meets quality standardsAct as the creative voice in cross-functional planning sessions, providing input on how brand strategy translates to visual executionCampaign & Content CreativeLead creative development for all marketing campaigns "” from concept through final asset deliveryBrief and oversee project-based creative agency partners for larger campaign workProduce DTC ad creative, landing page visuals, and email templates "” prioritizing new assets for upcoming summer campaigns as the first major deliverableDevelop social content creative in collaboration with social teamCreate and maintain a content asset library that supports the social content calendar with pre-produced, on-brand visual templatesAmazon & Retail Asset ProductionOwn the visual production of Amazon PDP imagery "” hero shots, lifestyle images, infographics, and A+ content modulesPartner with the digital team to prioritize and execute the PDP overhaul for the A+ and A+ premium content as an early priorityDevelop retail creative assets for , COSTCO, and key retail accounts as neededSupport packaging design for new product introductions in collaboration with the Brand Manager, NavitasSeeding Kits & PR MaterialsDesign the standard influencer and press seeding kit "” product selection insert card, brand one-pager, and kit packagingDevelop brand collateral for media and press outreach once a PR agency is onboardedEnsure seeding kits are production-ready and stocked for the influencer program launchAsset Library & Creative InfrastructureLead the migration from the current outdated asset platform to a modern Digital Asset Management (DAM) system with AI tagging capabilityDefine the DAM taxonomy, naming conventions, and access structure for the full marketing team and agenciesImplement AI-assisted creative workflows where applicable "” image generation, asset resizing, copy-to-visual briefingBuild a prompt library for AI creative tools in collaboration with the broader team as part of the AI tooling initiativeIdentify production management tool and partner with broader marketing team to build process, training, and workflow integrationTeam & Agency Creative ManagementProvide creative direction and feedback to Content Manager on all content assetsBrief, direct, and review work from project-based creative agencies "” ensuring deliverables meet brand standards and timelinesBuild repeatable briefing templates and creative review processes as the team scalesREQUIRED QUALIFICATIONS8+ years of creative experience, including at least 3 years in a Creative Director or senior creative lead roleStrong portfolio demonstrating brand-building creative across digital channels "” social, DTC, email, and paid mediaProven experience art directing and producing Amazon PDP imagery (hero shots, A+ content, infographics)Hands-on design proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and FigmaExperience briefing and managing external creative agencies and holding partners to quality and timeline standardsTrack record of building or modernizing creative infrastructure "” DAM systems, templates, asset librariesAbility to move fluidly between strategic creative direction and hands-on production in a lean team environmentStrong communicator "” can translate brand strategy into a clear creative brief and give actionable feedbackBachelor's degree in graphic design, visual communications, or related field preferredPREFERRED QUALIFICATIONSExperience in consumer packaged goods, food/beverage, health/wellness, or lifestyle brandsFamiliarity with AI-assisted creative tools "” Midjourney, Adobe Firefly, or similar "” and a view on how to integrate them into a brand-safe workflowPrior experience managing a DAM migration or building a creative asset management system from scratchUnderstanding of DTC conversion creative best practices "” what performs on paid social, email, and landing pagesExperience directing social-first content and working alongside a social media manager on a shared content calendarPackaging or retail display design experience is a plusExperience working inside a brand with multiple product lines or a portfolio structure

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