Sr Manager Marketing Automation

Our client in the Energy industry is seeking a Senior Manager - Marketing Automation. Senior Manager - Marketing Automation  Location:Hybrid in Radnor, PA - 3 days onsite Pay Rate: Competitive Experience in marketing automation platforms The ideal Sr. Manager, Marketing Automation is a visionary leader and a hands-on operator with a proven track record of architecting and implementing sophisticated marketing automation strategies that deliver significant ROI through lead nurturing and eCommerce sales. This is a role for an individual who will not only work directly within the marketing automation platform but also inspire and mentor a team of talented marketers to drive significant and measurable impact on the business. Required Qualifications: 8+ years of progressive experience in marketing automation, with 4+ years in a management or leadership role. Bachelor’s degree in marketing, business, or a related field; or equivalent work experience. Proficient knowledge of HTML, JavaScript and SQL Successfully implementing marketing automation strategies during early-stage platform use within a large enterprise environment, going beyond basic email campaigns to create complex, multi-channel customer journeys. Marketing automation platforms (e.g., Adobe Marketo, Salesforce Marketing Cloud, etc.) and a strong understanding of their integration with CRMs and other enterprise systems. Understanding of marketing principles: A/B testing, customer journeys and integrated marketing. Proficient knowledge of HTML, JavaScript and SQL

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