Retail Director/Area Manager

Retail Director / Area ManagerLocation:Birmingham, ALAbout Tom BeckbeTom Beckbe is a premium outdoor lifestyle brand inspired by the heritage of the American sporting South. Built on quality, authenticity, and a deep connection to the outdoors, we create products and retail experiences that reflect a timeless way of life.Position OverviewWe are seeking a Retail Director / Area Manager to lead our store fleet and bring the Tom Beckbe brand to life across all retail locations. This role is ideal for a leader who understands how to build community through retail, develop passionate teams, and drive performance in a premium, service-driven environment.You'll serve as both a business leader and brand steward, someone who can balance strong operational discipline with a genuine care for people, product, and place.What You'll OwnMulti-Unit LeadershipLead and inspire store managers across all locations, setting a clear vision for performance and culture Drive accountability around sales, KPIs, and team development Build a strong bench of talent through thoughtful hiring, coaching, and succession planning Client Experience & CommunityElevate the in-store experience to feel personal, authentic, and relationship-driven Foster a clienteling culture that builds long-term customer relationships Support stores in becoming local hubs for the brand through events, partnerships, and community engagement Brand ExecutionEnsure each store reflects the Tom Beckbe brand through merchandising, storytelling, and service Maintain a high standard of visual presentation consistent with a premium outdoor lifestyle brand Act as a brand ambassador, both internally and externally Business & OperationsAnalyze store performance and implement strategies to drive growth and profitability Partner with leadership on retail strategy, including new store opportunities and market insights Oversee operational consistency across locations, including scheduling, payroll, and inventory flow Cross-Functional PartnershipCollaborate closely with marketing, e-commerce, and product teams to ensure alignment across channels Bring insights from the field to inform product assortment, storytelling, and customer strategy Who You AreA multi-unit retail leader with experience in premium, lifestyle-driven brands. Passionate about the outdoors, heritage brands, and building authentic customer relationships A hands-on leader who enjoys being in stores, coaching teams, and leading from the front Strong operator with the ability to balance people leadership and business performance Naturally community-oriented, you understand that great retail is about connection, not just transactions Why This RoleOpportunity to shape and scale retail for a growing, highly authentic brand Direct impact on culture, customer experience, and brand growth A role for someone who wants to build something meaningful, not just manage stores

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