RTD/Malt Brand Manager

Position Summary:The RTD/Malt Brand Manager is responsible for the management, strategic direction, and growth of Fedway Associates' Ready-to-Drink (RTD) and flavored malt beverage (FMB) portfolio across the New Jersey market. This position serves as the key liaison between Fedway and assigned supplier partners, ensuring brand strategies, pricing, and marketing programs are effectively executed to achieve company sales, distribution, and profit objectives.The role requires strong collaboration across Fedway's wine, spirits, and beer divisions, with a focus on maximizing performance within emerging categories such as canned cocktails, seltzers, and hybrid beverages.Roles & Responsibilities:Requires frequent travel throughout the New Jersey market for account visits, supplier meetings, and eventsTypical work hours are Monday through Friday, with occasional evenings or weekends for market activations or supplier eventsThis position does not directly supervise staff but may coordinate activities with marketing coordinators, field activation teams, or interns as neededBrand and Supplier ManagementServe as the primary point of contact for assigned RTD, FMB, and hybrid suppliersDevelop and execute annual brand and marketing plans that align supplier priorities with Fedway's business goalsManage supplier relationships, pricing structures, and brand budgets in compliance with company and NJ ABC standardsConduct quarterly business reviews, reporting on volume performance, profitability, and market executionLead coordination of new product launches, including registration, pricing setup, and communication to internal teamsSales Strategy and ExecutionPartner with sales management and district teams across all divisions to drive distribution, visibility, and volume growthProvide product knowledge, sales materials, and brand education to the sales forceSupport field execution of programming, point-of-sale (POS) displays, tastings, and retail activationsIdentify distribution gaps and work with key accounts to secure new placementsMonitor field execution to ensure alignment with brand and supplier expectationsMarketing and ActivationCollaborate with Fedway's marketing and digital teams to develop localized campaigns, social content, and consumer engagement programsPlan and execute trade events, sponsorships, and brand activations to build consumer awareness and equityOversee the development and distribution of POS and merchandising materialsTrack program effectiveness, ROI, and consumer engagement metricsData Analysis and ReportingMonitor depletion, shipment, and scan data to analyze brand performancePrepare monthly and quarterly performance reports for senior management and suppliersEvaluate competitive activity, category trends, and pricing landscapes to identify opportunities for growthUtilize analytical tools such as VIP, Power BI, and Excel for reporting and forecastingPerformance Metrics:Achievement of brand volume, revenue, and distribution targetsExecution and effectiveness of marketing and sales programsStrength and alignment of supplier relationshipsCategory growth and profitability within assigned portfolioQuality and timeliness of brand and performance reportingRequired Skills:Comprehensive understanding of the three-tier alcohol distribution systemStrong analytical, organizational, and project management skillsExcellent verbal and written communication abilities; capable of presenting to internal leadership and suppliersProficient in Microsoft Office (Excel, PowerPoint, Word) and analytical platforms (VIP, Power BI)Ability to work cross-functionally and balance multiple priorities in a fast-paced environmentKnowledge of New Jersey ABC laws and compliance standardsExperience in RTD, hard seltzer, or flavored malt beverage categories strongly preferredPrior experience in a wholesale beverage alcohol environment required; multi-category (wine, spirits, and beer) experience preferredEducation, Certifications and /or licenses:Bachelor's degree in Marketing, Business Administration, or a related field requiredMinimum of three (3) to five (5) years of experience in beverage alcohol brand management, marketing, or supplier relationsAble to obtain and meet industry licensing requirements as neededPhysical Demands:May require occasional lifting/lowering, pushing, carrying, or pulling up to 25lbs.Regularly required to sit, stand, and move about the office and market pensation:Salary starts at $110,000/annually commensurate with experience.This position is eligible for a company car.Full benefit package including medical, dental, vision, PTO, 401K, and life insuranceWe E-Verify

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