Performance Marketing Manager - Geo- Fencing and Retail Localization

smartdept. is searching for a Senior Performance Marketing Manager - Geo-Fencing & Retail Localization for a retail consumer products client. The ideal candidate will come with 5+ years of performance marketing experience, including at least 2+ years focused specifically on geo-fencing and location-based retail campaigns. This is a project-based, fully remote, 3-6 month contract opportunity with the possibility of extension or conversion to full-time staff.This role will lead the strategy, execution, and optimization of hyper"‘local, geo"‘fenced retail media campaigns designed to drive measurable in"‘store traffic and sales lift across national big box retail partners. The ideal candidate thinks beyond ZIP codes and works at the store"‘radius level"”leveraging foot traffic analytics, retail sales data, and advanced geo"‘targeting platforms to connect digital ad spend directly to in"‘store performance.What You'll Do:Strategy & PlanningDevelop geo"‘fenced campaign roadmaps aligned with retail sales data, seasonal trends, and promotional calendarsIdentify top"‘performing store locations and define optimal targeting radii using trade area, demographic, and foot traffic dataBuild structured testing frameworks for radius size, creative variations, bid strategies, and dayparting at the store levelExecute competitive conquesting strategies targeting around competitor store locationsCampaign Execution & ManagementLaunch and manage geo"‘fenced campaigns across:Social: Facebook/Instagram (radius targeting), TikTok, SnapchatSearch: Google Local Campaigns, Local Inventory Ads (LIA)Programmatic: GroundTruth, Simpli.fi, PlaceIQ, Verve or similarImplement multi"‘location campaigns across dozens to hundreds of retail locationsUtilize dynamic creative optimization (DCO) and localized messaging by neighborhood demographicsManage budget allocation strategies for both small (5-50 stores) and scaled (100+ stores) rolloutsMeasurement, Analytics & AttributionEstablish attribution models connecting digital spend to in"‘store traffic and salesImplement Google Ads store visit tracking and Facebook offline conversionsAnalyze foot traffic data using platforms such as Placer.ai, SafeGraph, or similarTrack and report on:Store visit liftAttributable in"‘store salesROAS by locationCost per store visitAdjust bids and budget allocation based on store"‘level performance dataConduct A/B testing at the location or store"‘cluster levelCross"‘Functional CollaborationPartner with creative teams to localize messaging while maintaining brand consistencyAlign digital geo"‘targeting with retail promotions, seasonal events, and regional activationsManage relationships with geo"‘fencing and attribution platform vendorsWhat You'll Need:Education/Experience:Bachelor's degree in Marketing, Analytics, Business, or related field preferred5+ years of performance marketing experience requiredMinimum 2+ years hands"‘on geo"‘fencing/location"‘based marketing experienceCore Technical Expertise:Advanced experience with geo"‘fencing platforms (GroundTruth, Simpli.fi, PlaceIQ, Verve or similar)Deep knowledge of Facebook/Instagram radius targeting and Google Local CampaignsExperience with Google Local Inventory Ads (LIA)Familiarity with attribution platforms such as Rockefeller, NinthDecimal, or similarAbility to analyze store"‘level sales data and map revenue performance to specific targeting radiiExperience managing multi"‘location campaigns at scale using platforms like Skai, Kenshoo, Smartly, or equivalentRetail"‘Specific Experience:Demonstrated experience targeting big box retailers (e.g., Walmart, Walgreens, CVS, or similar multi"‘location brands)Experience executing competitive conquesting campaignsProven drive"‘to"‘store measurement success with documented ROAS and store visit liftData & Analytical Skills:Trade area analysis and radius optimization (beyond default 1"‘mile targeting)Daypart and time"‘of"‘day targeting by store performanceBid optimization by individual store or regionExperience conducting location"‘level A/B testingAbility to build dashboards and performance reporting for leadershipNice"‘to"‘Have Skills:Experience with weather"‘triggered or event"‘based geo"‘targetingSQL or advanced data analysis experienceGoogle Local Ads and Meta Blueprint certificationsExperience scaling geo programs nationallySuccess Metrics:Strong candidates will be able to demonstrate:Increased in"‘store traffic by X% in geo"‘fenced markets$Y in attributable in"‘store sales driven by digital campaignsZ:1 ROAS on location"‘based advertisingReduced cost per store visit through refined targeting and optimization #J-18808-Ljbffr

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