Director of Marketing - Auction & Antiques Industry

Company DescriptionThe Ahlers Group is a family of closely affiliated companies specializing in fine art, antiques, jewelry, decorative arts, and estate services. Our brands include Ahlers & Ogletree Auction Gallery, Peachtree Battle Estate Sales, Atlanta Auction Gallery, Peachtree Battle Antiques & Interiors, and Black Bear Antiques. Together, we serve private collectors, institutions, estates, and design professionals through live and online auctions, private sales, in-home estate sales, our two brick and mortar store locations, and various curated events.Position SummaryThe Director of Marketing is a senior leadership role responsible for overseeing all print and digital marketing for five Ahlers Group companies. This position requires a seasoned, strategic marketer with a refined luxury sensibility, strong digital and SEO expertise, and experience managing multi-channel campaigns in a high-end and/or auction environment. This position will report directly to the President/CEO.The role combines strategic planning, hands-on execution, and leadership, and includes managing internal staff and external vendors. The Director of Marketing will also represent the company publicly at auctions, previews, galas, art fairs, and industry events.Key ResponsibilitiesMarketing Strategy, Leadership & ExecutionDevelop and execute comprehensive marketing strategies aligned with company goals across all Ahlers Group brandsEnsure brand consistency, tone, and visual standards across print, digital, and social platformsCollaborate directly with executive leadership on marketing priorities, budgets, and performance goalsManage and mentor a growing marketing staff and internsCoordinate with internal specialists, consignments and operations teams, and external creative partnersConceptualize and create digital ads, direct mail, email campaigns, signage, and promotional materialsDigital Marketing & SEOLead and implement SEO strategy to increase organic visibility, traffic, bidder registrations, and consignmentsOversee and create website content, analytics, paid search, paid social, and email marketing campaignsDefine and oversee social media strategy across platforms, including content planning, campaign development, audience growth, and performance analysis, while delegating some day-to-day content execution.Manage performance tracking, reporting, and ongoing optimization across all digital channelsEnsure best practices for content, keyword strategy, and digital user experienceBrand Management & RepresentationPlan and manage marketing for auctions, previews, private viewings, and client eventsRepresent the company at galas, art fairs, and industry functions, building relationships and reinforcing brand presenceSupport public relations efforts, media outreach, and brand storytelling initiativesAnalytics & Performance TrackingAnalyze campaign performance and audience data to guide strategy and maximize ROIPresent regular performance summaries and recommendations to leadershipMonitor market trends, competitor activity, and emerging opportunities in luxury marketingQualificationsMinimum 7-10 years of progressive marketing leadership experience, with demonstrated responsibility for strategy, execution, and performance oversightHands-on experience creating, managing, and optimizing Google Ads / AdWords accounts, including keyword research, bid strategy, audience targeting, conversion tracking, and performance reportingProven expertise in SEO strategy and keyword development, particularly within niche or high-value marketsDirect experience marketing within the auction, fine art, antiques, jewelry, luxury goods, or closely related high-end sectors strong familiarity with collector audiences and consignor acquisition strategies a plusDemonstrated ability to build and execute auction or event-driven marketing campaigns with measurable results (registrations, bidder acquisition, consignments, revenue growth)Deep understanding of digital ecosystems including Google Analytics, Meta advertising, email automation platforms, and CRM integrationStrong command of brand positioning within a luxury environment - ability to maintain elevated presentation across print, digital, and in-person channelsExperience managing internal marketing staff and external creative vendorsExcellent written and verbal communication skills, with the polish required to represent a high-end brand publiclyBachelor's degree required; advanced degree or industry certifications (Google Ads, Analytics, etc.) preferredWhy join The Ahlers Group?Leadership role within a respected, established auction groupOpportunity to shape and elevate a luxury brand across multiple platformsDynamic mix of strategic, creative, and client-facing responsibilitiesCompetitive compensation commensurate with experienceHow to applyPlease submit a résumé and cover letter outlining relevant experience and interest in the role to Elizabeth@

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