Customer Lifecycle Specialist

Position Title: Customer Lifecycle Specialist Department: Marketing Reports To: Director of MarketingHow We Operate (The Verdes Standard):1.) Exceed expectations: We set the bar high, and we want you to take it even higher. Do the little things, and the big things, that blow people away.2.) Get better every day. We value continuous improvement.3.) Show initiative. See something, do something. You are responsible for making things better.4.) Demonstrate integrity. Do the right thing, own up to mistakes, and keep commitments.5.) Engage in courageous conversations. Speak honestly and directly, clear is kind.6.) Be responsive. Respond within 24 hours to queries and concerns Position SummaryThe Customer Lifecycle Specialist is responsible for maximizing the long-term value of the Verdes Cannabis customer base through consistent, well-executed email marketing, loyalty program management, promotional execution, and organic social media engagement. Where the acquisition funnel ends, this role begins; owning every touchpoint that influences whether a customer returns, engages more deeply, and develops a lasting affinity for Verdes.Above all else, this role demands reliability and follow-through. The foundation of effective lifecycle marketing is showing up consistently; emails go out on schedule, loyalty automations run without gaps, social channels stay active, and customers feel the presence of the brand between visits. The ideal candidate is organized, self-directed, and takes genuine pride in maintaining high-quality execution week after week.This position reports directly to the Director of Marketing and supports a range of internal marketing operations in addition to customer-facing responsibilities. The role also collaborates cross-functionally with retail operations, compliance, and the wholesale sales team to ensure all outbound communications and customer-facing programs are on-brand and compliant with applicable New Mexico cannabis regulations. Core ResponsibilitiesEmail Marketing & Newsletter Management Own the end-to-end email marketing program for Verdes Cannabis through Dutchie, including campaign creation, content writing, audience segmentation, scheduling, and delivery with a strong emphasis on maintaining a reliable, consistent cadence. Develop and deploy a regular schedule of newsletters and promotional emails that drive repeat visits, highlight products and offers, and authentically represent the Verdes brand voice. Build and maintain audience segments based on purchase behavior, visit frequency, product preferences, loyalty tier, and other available data to ensure messaging reaches the right customers. Review post-send performance metrics like open rates, click-through rates, opt-outs, etc., and use observations to inform future campaign decisions. Loyalty Program Management Manage day-to-day operations of the Verdes Cannabis loyalty program, including member communications, reward configurations, and tier maintenance. Set up and maintain automated lifecycle triggers including winback sequences for lapsed customers, birthday and anniversary rewards, abandoned cart reminders, and post-purchase follow-ups via email and/or app push notifications. Execute targeted retention strategies for specific customer segments using loyalty bonuses, exclusive discounts, and personalized offers, in coordination with the Director of Marketing. Monitor loyalty program participation and flag notable trends (unusual drop-off, redemption spikes, inactive member growth, etc.) so that program adjustments can be made proactively. Discount & Promotional Management Build, manage, and troubleshoot all discount configurations in Dutchie Backoffice, including promotional pricing, time-limited offers, and loyalty-linked discounts. Partner with retail operations and the Director of Marketing to execute a promotional calendar that balances revenue objectives with positive customer experience. Proactively audit active discounts to catch and resolve misconfigurations, unintended stacking, or other issues before they affect customers or margin. Be available remotely during all hours of retail operation (9AM 8PM) to assist with troubleshooting discounts that are not functioning as expected in stores. Organic Social Media Management Manage Verdes Cannabiss organic social media presence, including developing and publishing content, maintaining a consistent posting schedule, and ensuring visual and tonal brand consistency across platforms. Monitor and actively engage with customer interactions, responding to comments, messages, and reviews within one business day, in a professional manner that reflects well on the Verdes brand. Align social content with broader campaigns, product launches, and seasonal initiatives in coordination with the Director of Marketing and the Creative Content Specialist. Stay current on platform policy changes affecting cannabis content and adapt accordingly to maintain compliant and effective organic reach. Internal Marketing Communications Support Assist the Director of Marketing with the preparation of internal communications, including note taking, team updates, cross-departmental announcements, and marketing performance summaries intended for internal stakeholders. Update and maintain the Verdes promotional calendar, ensuring that retail and other teams are informed and aligned on marketing activities. Help maintain organized documentation of campaigns, promotional schedules, and program configurations to support continuity and institutional knowledge within the marketing function. Wholesale Sales Support Assist the Verdes Cannabis wholesale sales team with the creation of email newsletters, sell sheets, product one-pagers, and other printed or digital selling tools as needed. In collaboration with the Creative Content Specialist, use Canva to modify professional, on-brand collateral in a way that communicates product value clearly to wholesale buyers and trade partners. Coordinate with wholesale staff to anticipate upcoming needs and ensure sales support materials are delivered accurately and on time.Key QualificationsRequired         3-5 years of experience in email marketing, customer retention, CRM, or a closely related marketing role.         Demonstrated ability to manage an email marketing program independently, with experience such as building campaigns, writing copy, segmenting audiences, and maintaining a consistent send schedule without significant oversight.         Experience with an email marketing or marketing automation platform. Dutchie experience is a strong plus; equivalent platforms such as Klaviyo, Mailchimp, or HubSpot are acceptable.         Familiarity with loyalty program operations and automated lifecycle email flows (winbacks, birthday triggers, abandoned cart sequences, etc.).         Competency with Canva or comparable tools for creating social graphics and marketing collateral.         Strong written communication skills; able to write clear, engaging, and compliant copy for email, social, and internal audiences in the Verdes brand voice as well as a generally professional tone.         Highly organized and reliable, with the ability to manage multiple recurring responsibilities and deadlines simultaneously.Preferred         Experience with Dutchie Backoffice, including discount configuration, loyalty program setup, or customer data management.         Prior experience in cannabis retail, dispensary marketing, or another regulated consumer industry.         Comfort managing social media community interactions in a regulated industry context, including navigating platform restrictions on cannabis content.         Experience supporting internal communications or cross-functional marketing operations.         Exposure to campaign performance reporting, even at a basic level; i.e., comfort reading a dashboard and summarizing what it says.Bachelor's Degree Physical and Emotional Requirements: Must be able to lift at least 50 lbs. Ability to work in a confined area. Must be able to bend/stoop/climb/reach Must be able to present complex information to groups of people Must be able to be physically present in the administrative office Ability to handle high stress situations, ambiguity and changing priorities Must be able to tolerate a reasonable amount of work stress  Compensation        The anticipated salary range for this position is $40,000 $50,000 annually, commensurate with experience and demonstrated skill level. Candidates with a strong independent track record in email marketing execution and loyalty program management will be considered toward the upper end of the range. Verdes Cannabis offers a competitive benefits package; details will be provided during the interview process.Benefits:  PTO accrual (tenure-based increases) & NMPSL sick leave accrual  Health Insurance with employer contribution Vision Insurance with employer contribution  Dental Insurance with employer contribution  Employee Assistance Program: 100% employer paid Voluntary Life Insurance: 100% employee paid  401K (auto enrollment at 3%)  Voluntary Long-term Disability: 100% Employee Paid  25% Employee Discount  Loyalty Program.  100% paid Maternity/Paternity Leave For four weeks, after one year of employment  Paid Sabbatical Leave of four weeks after five years of employment  Paid Voting Leave up to two hours  Referral Program $400 for a referral who is retained for 6 months  Flexible schedules and remote work available based on position  Pet Friendly based on work location and position & pet insurance offered   It is the policy of The Verdes Foundation to provide equal employment (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity, and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Verdes Foundation, will provide reasonable accommodations for qualified individuals with disabilities. recblid leei8q3xxgj6shodobgscofix5qwx3

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