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Job Title


Audience Insights Specialist


Company : Thomson Reuters


Location : New York City, NY


Created : 2021-03-13


Job Type : Full Time


Job Description

Job Description The Audience Insights Specialist will be a key member of the Reuters Data and Analytics teams and reports to the Director of Audience Platforms and Insights. This candidate will manage all aspects of Reuters audience insight and audience growth initiatives across platforms, globally.Responsibilities include understanding and analyzing user behavior/trends, audience composition and engagement to gain a 360-degree understanding of the Reuters customer, across all touchpoints. This role will leverage available technology, datasets and partnerships to support business KPIs.The candidate will work across product, editorial, and sales teams to distribute actionable audience insights & analysis to drive growth. Our ideal candidate is someone with an intense curiosity and passion for problem solving, the ability to envision solutions, a positive can-do-attitude, along with strong communications and interpersonal skills. About the Role In this opportunity as an Audience Insights Specialist, you will: Day-to-day maintenance and operational administration of the DMP Lead DMP taxonomy initiatives including building and maintenance to ensure maximum data collection Facilitate onboarding of online and offline data into DMP and other platforms Develop and maintain project plans related to audience analysis and audience growth Oversee and maintain audience platforms and manage relationships with vendor counterparts Manage relationships, usage & contracts with third party data vendorsAnalyze and identify audience insights, summarizing and preparing presentations for internal and external presentations Work with extended team to solve for gaps in technology stack, and proactively propose solutions and workarounds Maintain detailed and up to date status of work streams for team lead and other stakeholders Question the status quo - ensure audience operations grow with the expanding larger business About You You're a fit for the role of Audience Insights Specialist if you: Have a Bachelor's degree Minimum 2 years' experience working with audience analytics or data management platform(s) Excellent understanding of media fundamentals and industry knowledge, including media metrics, GDPR/CCPA compliance and quantitative business measures Strong analytical skills with the ability to apply audience insights and data analysis into actionable business strategy recommendations Hands on experience with DMPs such as BlueKai, Salesforce DMP, Lotame, Adobe Audience Manager or Permutive Experience working with CRM data Familiarity with audience models such as lookalike modeling and propensity models Experience with data onboarding of offline and online data Ability to properly interpret audience insights and trends to translate into report iterations & trend graphs Capable of managing multiple projects within a deadline-driven environment Knack to for building relationships with cross-functional teams by influencing with sound logic Excellent communication and collaboration skills Proactive and highly organized Thought leadership and creativity in solving challenging, and potentially ambiguous, business problems Problem-solving nature and deep curiosity to uncover the best solutions Excellent PowerPoint & Excel skills Desired Skills: Experience in the streaming media industry or other subscription-based service Proficient in Site Analytics Platforms such as Google Analytics, Amplitude or Adobe Analytics Experience working for a media publisher or agency a plus Basic knowledge of AWS or Google Big Query Experience with data integration and data transfer processes Basic understanding of ad serving, tracking and reporting tools including DoubleClick, DART, Google Ad Manager (GAM) What's in it For You? At Thomson Reuters, our people are our greatest assets. Here are some of the benefits we offer for your personal and professional growth: Compensation: Competitive salary and bonus Learning & Development: Environment that encourages continuous learning and development Benefits: Excellent 401(k) with generous match, paid time off, parental leave, health insurance, employee stock purchase program, and other benefits Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing. We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. Accessibility As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information about Thomson Reuters can be found on . LocationsNew York-New York-United States of America