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Job Title

Director, PR

Company : Tractenberg & Co.

Location : New York City, NY

Created : 2019-08-22

Job Type : Full Time

Job Description

PR Director Tractenberg & Co., a NYC-based influencer, events, public relations and social media agency is actively seeking a strong Account Director to work on several well-known beauty brands and lead a team of four. The ideal candidate has well-established media and influencer relationships, has experience interacting with clients, celebrities and brand spokespersons and has a thorough grasp on strategic planning. Travel is required.Responsibilities: Assist Vice President in the development and execution of strategic communications and influencer plans Work with clients to uncover and identify business needs and objectives Craft appropriate strategies, timelines, budgets and implementation plans Anticipate client needs and identify issues/concerns in order to proactively implement solutions Develop broad industry expertise with a regional and national scope Initiate regular contact with client contacts to review priorities, share counsel and garner feedback Track results for clients and determine media targets and goals Review press materials, proposals, agendas, and weekly client reports Leverage strong relationships with senior editors to generate results and develop strategic opportunities Advise and mentor team members on appropriate media strategy Attend media tours Manage every aspect of event planning Assist with new business including lead generation, research, proposal development and idea presentations Identify new and out-of-the-box initiatives and partnerships Qualifications: 5+ years of PR/influencer experience Bachelor’s degree in Communications, English, Journalism or other relevant areas of study Strong influencer and media contacts Impeccable pitching skills with a proven track record in securing quality results A deep understanding of the influencer and media landscape Ability to multitask, pay attention to detail and thrive in a fast-paced environment Experience in public relations in-house or at an agency