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Job Title

Director of Audience Strategy

Company : Epsilon

Location : new york city, NY

Created : 2021-03-13

Job Type : Full Time

Job Description

Company DescriptionEpsilon is the leader in outcome-based marketing. We enable marketing that's built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon's award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world's top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit . Follow us on Twitter at @EpsilonMktg.Job DescriptionEpsilon, AdAge's #1 Ranked U.S. Agency, is seeking a dynamic Director, Audience Strategy to work with Fortune 500 clients on strategy development leveraging audience data, customer insights, omni-channel experience, data capture and activation strategies, reporting, analytical projects and research.The ideal candidate will Be a strong consulting and delivery partner working on complex issues for enterprise and brand level clientsPlay a key team role toCraft and optimize development and implementation of audience curation and management for media and data-driven advertisingDesign digital advertising and media strategies inclusive of data capture and activation workflow across the customer journey (media, client-owned properties, e-commercee-retail, social media, CRM, loyalty and offline)Help clients think holistically for how data and technology can best support brand media and digital campaign goals Uncover performance trends and unlock opportunities for improvement through recommended enhancements and plans.Key ResponsibilitiesAudience development and digital marketing strategies work with clients and internal teams to developDefinition of brand addressable audiences and campaign specific target variationData assessments and recommendations regarding available 1P, 2P and 3P dataCampaign and brand specific data acquisition and progressive profiling strategies emphasizing first party data capture and activation across channelsStrategic marketing planning roadmapsAssess and recommend audience development and digital experience constructs, and communication strategiesMap existing and design new advertising and digital experiences based on data, insights and marketing technology capabilitiesMarket insights and performanceProvide actionable data-driven customer and market insights to design, develop, and deploy relevant CPG data-driven marketing strategiesData-driven audience, media, digital program market research and competitive assessmentsWork with analytics and data science to define performance metrics, marketing reports, executive dashboards, and measurement requirementsImplement effective test plans and learning agendasQuickly learn, stay apprised of, and apply knowledge of, Epsilon's assets, tools, technology platforms and capabilities to client engagementsClient interface Frequent face-to-face client presence and collaboration, presenting and selling ideas to our client in partnership with the cross-functional team. High-quality presentation, communication and idea articulation skills are a must. Energetic, positive, ambitious, great listener, empathetic, curious, inquisitive.Experience & EducationA minimum of 5 years of relevant professional experiencePrimary experience in audience development, data driven marketing andor digital marketingExperience in consultative client engagementsExperience designing, building and leading audience and media-first marketing initiatives and campaignsExperience with CDP's and audience platforms for onboarding and strategic use (i.e. Treasure Data, Salesforce Marketing Cloud, Krux, Adobe Experience Manager, etc.)CPG experienceExcellent verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to senior marketing leadersAbility to manage multiple high-priority projects in a fast-paced setting Bachelors Degree requiredAdditional InformationGreat People, Deserve Great BenefitsWe know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.Epsilon will provide accommodations to applicants needing accommodations to complete the application process.REF77451K