Job Description:

Digital Marketing Automation ManagerControlled Holdings, an "˜Indiana Best Places to Work' and an award-winning distributor of HVAC controls, is currently seeking a knowledgeable and creative Digital Marketing Automation Manager to join our team.This position would work with several different brands within our Controlled Holdings portfolio including Jackson Systems & Supply, iO HVAC Controls and Specified Controls.Our Values:Start with People FirstOwn ItSolve Problems at Their CoreNever Stop LearningDemand Excellence, Not PerfectionOperate with UrgencyWork Hard While Having FunKey Responsibilities:Email Marketing:Develop and execute email marketing campaigns to engage and nurture our audience.Analyze email performance metrics and optimize campaigns for better results.Implement segmentation and personalization strategies to enhance email effectiveness.Marketing Automation Strategy:Develop and execute the company's marketing automation strategy in alignment with business objectives.Identify opportunities to automate marketing processes to improve efficiency and effectiveness.Platform Management:Oversee and manage marketing automation platforms (e.g., HubSpot).Ensure proper setup, integration with other tools, and data integrity within the platform.Campaign Development:Create and optimize automated marketing campaigns, including email drip campaigns, lead nurturing sequences, and triggered responses.Utilize dynamic content and personalization to enhance engagement.Lead Management:Implement lead scoring and lead segmentation strategies to prioritize and qualify leads.Collaborate with sales teams to ensure seamless lead handoff and follow-up.Data Analysis:Monitor and analyze marketing automation performance metrics.Use data insights to make data-driven decisions and recommend improvements to enhance campaign effectiveness.Testing and Optimization:Conduct AB testing and multivariate testing of automation workflows to optimize performance.Continuously improve automation processes and campaigns based on results.Training and Support:Train and support marketing and sales teams on utilizing marketing automation tools effectively.Serve as the go-to resource for automation-related inquiries and troubleshooting.Team Leadership:Supervise and mentor a team of direct reports responsible for various marketing functions, including paid digital advertising and social media.Provide guidance, set targets, and conduct performance evaluations to ensure team success.Qualifications:Bachelor's degree in Marketing, Communications, or related field5+ years in Digital Marketing2+ years of management experienceExperience with digital marketing functions including email marketing, paid and organic social, display advertising, paid search, SEO, ABMPrior experience working in Hubspot or other marketing automation platformsCreative innovator who stays up-to-date on current marketing trendsExceptional organization, presentation, and communication skillsWhy join our team?We take ourselves lightly and our work seriouslyOur employee initiatives promote work-life balanceWe believe in our products - enthusiasm pays the billsWe feel passionately that teamwork has cultivated our successWe push our employees to grow professionally and personallyThe Perks:On Wednesdays we... Eat donutsCompetitive PayGenerous PTO, including your Birthday off (HBD)Full Medical & Ancillary BenefitsInteractive Wellness ProgramTogether at Controlled Holdings, we are committed to doing business better. We brainstorm nonstop, drink too many Diet Cokes, and deliver the best product in HVAC controls. What's more - we have a lot of fun doing it! Your career here will be fun, everchanging, and incredibly rewarding.