Job Title:
Director, Creative Services

Company: Beauty by Imagination (BBI)

Location: new york city, NY

Created: 2024-04-26

Job Type: Full Time

Job Description:

Beauty by ImaginationDirector, Creative ServicesHybrid Position Overview:This critical role will lead a team of creative and functional managers and be the point person for the BBI enterprise in all creative development and execution ranging from digital content to packaging, to in-store merchandising and display. Creative Director will be an experienced nurturer of people, teams and ideas who can inspire others to bring BBI creative standards to a higher level. This role will oversee the overall performance of the creative team as well as working with and managing external freelancers and agencies as required.Essential to this role is a holistic understanding of the entire creative process, cohesive look and feel across communication mediums that stays true to BBI brand's ethos and tone of voice. Creative Director will also be skilled at working to tight deadlines and juggling multiple projects across (5+) BBI brands while ensuring visuals, messaging, and all elements of a project are aligned with the creative brief and vision of Business Unit leaders. The Creative Director must have a commercial sense and business acumen to exceptionally pitch creative concepts to executives & brand members while communicating ideas effectively to the creative team and executing deliverables on time and on budget.Essential Job Duties & Responsibilities:Lead copywriters, social-media experts, photographersvideographers, and project managers in the strategic development of messaging and deliverables.Provide in-depth knowledge of packaging development, construction, regulations, & trends, inclusive of product displays.Knowledgeable in environmental considerations & cost efficiency of packaging and displays across a range of channels (Consumer, Mass, Professional and Premium Retail) and categories (Hair Care, Hair Tools and Hair Accessories).Provide insight into various packaging materials, production techniques, and printing processes.Prioritize work resources across short- and long-term projects and needs, develop schedules and manage multiple projects under tight deadlines and changing priorities. Based on Business Unit priorities conduct ideation sessions with creative team to deliver innovative and actionable campaigns and initiatives.Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively.Oversee the presentation of final concepts and obtain approvals for deliverables.Proven ability to develop successful concept.Proficiency in leading a team of diverse, talented creatives.Strong creative vision, with an eye on business objectivesAdhere to required schedules during design development and production phases of projects. Essential Cross-Functional Responsibilities:Must be versatile, dynamic, and highly collaborative with the ability to work across brands and projects in all areas of communication, digital, packaging, display and merchandising design.Required SkillsQualifications:Ten years of relevant experience, with seven or more years as a creative director in an agency or corporate -depth knowledge of packaging development, construction, regulations, & trends, inclusive of product displays.Experience in creating marketingadvertising campaigns "” from developing the vision and messaging platform to overseeing production on time and within budget.Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print.Experience as a copywriter, graphic designer, or production artist.Experience in project management, with a focus on creative direction.Education Experience Requirements:Minimum bachelor's in fine artsBachelor's degree (or equivalent) in Marketing or business is a plusAdvanced Adobe Creative SuiteProficient with 3D design, Adobe substance 3DPrevious experience in BeautyHaircarePersonal Care packaging designis a plusKnowledge of Lytho Creative Operations Platform is a plusCompany BenefitsBeauty By Imagination offers a VERY competitive benefits package including:Medical, Dental, Vision benefits401K with Company MatchVery Generous Paid Leave of AbsenceTime OffCompany-Paid Life Insurance and AD&D InsuranceCompany-Paid Short-Term & Long-Term Disability BenefitsFlexible Fridays All Year Long!