Job Description:

Advertising Strategist (Temp to Hire)About the Organization: The American Association of Critical-Care Nurses (AACN) is the largest specialty nursing organization in the world, representing the interests of more than 550,000 nurses who are charged with caring for acutely and critically ill patients. AACN is dedicated to creating a healthcare system driven by the needs of patients and families where acute and critical care nurses make their optimal contribution. Visit us online at Instructions: Interested individuals should send their resume to with "Advertising Strategist" in the subject line. The position can be performed remotely andor hybrid on-site at the Aliso Viejo, CA national office. Some travel may be required. Position Purpose: The Advertising Strategist plays a key role in AACN's advertising initiatives, focusing on connecting with our audience where they are most active andor seek support, thereby increasing engagement and achieving measurable business results. This role entails developing comprehensive advertising strategies and overseeing campaigns across digital and traditional channels tailored to B2C and B2B objectives. In collaboration with the Marketing and Communications team and business partners, the Advertising Strategist devises and executes advertising strategies, judiciously manages budgets, and applies advanced audience segmentation and ad optimization methods for optimal ROI. Additionally, this role is responsible for external advertising sales management to enhance revenue through the sale of AACN advertising space. The position also includes SEO support, ensuring content is optimized for search engines, augmenting our online presence, and improving the effectiveness of our digital campaigns.Main Accountabilities: Accountabilities and Results achieved by this position include the following. Other accountabilities may be assigned:Integrated advertising strategy and management:Devise and implement extensive advertising strategies, focusing on a blend of digital mediums like Google Ads, social media, and traditional channels, to align with the organization's strategic marketing plan and B2CB2B objectives.Manage budgets effectively across various campaigns and platforms, with a keen focus on maximizing ROI while maintaining budget discipline.Collaborate closely with colleagues and business partners to craft cohesive advertising campaigns that are in sync with the overall strategy.Plan, execute, and manage integrated advertising campaigns across Google Ads (including search, display, and video ads) and various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok and others.Performance monitoring, testing, optimization, and reporting:Establish benchmarks and monitor campaign performance, making data-driven optimization decisions and or recommendations.Conduct AB testing for both Google Ads and social media campaigns to determine the most effective ad elements such as copy, images, calls-to-action and targeting.Execute and manage digital ad campaigns optimization for keywords, placements and audience targeting.Evaluate external vendor performance against campaign goals to ensure alignment with campaign objectives and maximize ROI.Align and segment social media and digital campaigns to match audience behavior and preferences, ensuring tailored messaging.Third-party advertising placement and sales management on organization-owned channels: Act as the main point of contact between AACN and the external ad sales agencies.Oversee the placement and scheduling of external ads in AACN-owned channels in collaboration with external ad sales agencies.Collaborate with the ad sales agencies on their development of advertising sales strategies to ensure alignment with our company's goals and target audience's needspreferences.Regularly meet with agencies' representatives to discuss ad performance, strategies, and upcoming initiatives to increase ad sales and AACN earned revenue.Search engine optimization (SEO) support:Identify and analyze relevant keywords to use in advertising campaigns.Collaborate with MarComm team members to develop and implement comprehensive SEO strategies to enhance the organization's online presence and search rankings through the optimization of website content, including meta tags, headlines, and descriptions for search engine visibility and performance.Collaborate with content creators to ensure all online content is SEO-friendly and aligned with the latest search engine algorithms.Accurately track SEO rankings and organic traffic to strategically use digital ads to increase visibility for important keywords, driving paid traffic where the organic ranking is not established or does not exist.Skills Required:In-depth knowledge of Google Ads, including search, display, and video advertising. This includes understanding bidding strategies, keyword research, ad assets and the latest features of Google Ads.Deep understanding of various social media advertising platforms like Facebook, Instagram, X (Twitter), LinkedIn and TikTok, including their unique advertising tools and audience targeting options.Fluency in latest trends in paid advertising, digital marketing, and ad technology specific to B2C, B2B andor other healthcare professionals or audiencesSkilled in managing relationships with external advertising agencies and vendors, including negotiation, contract management, and setting clear expectations.Strong ability to understand data and use analytics tools specific to Google and social media platforms to track campaign performance, measure ROI and generate insights and recommendations for future campaigns.Creative mindset to contribute to campaign ideas and creative directions.Efficiently and effectively communicates with various types of stakeholders to ensure a shared understanding of advertising objectives and approaches.Skilled in SEO for advertising, skilled in keyword optimization, link building, and leveraging analytics to enhance ad visibility and search rankings.Ability to work within a team and independently, without close supervision.Demonstrates outstanding skills in time management and organization.Proficiency using Microsoft Office Suite and Google Workspace.Education andor Experience:Bachelor's degree in marketing, communications, business, or related field, or equivalent combination of education and experience; advanced degrees or certifications in digital marketing andor advertising are highly desirable.A minimum of 7 years of experience in marketing, advertising or related fields is required.Demonstrated experience managing digital, social media and traditional advertising campaigns.Previous track record of creating and executing marketing and advertising plans that drive organizational results preferred.Social sector or healthcare setting experience is a plus.Physical Requirements:The physical demands described here represent those that must be met by an individual to successfully perform the essential responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Candidates selected for the interview process are welcome to request accommodations through their designated recruiterAACN contact. Position is eligible for remote or hybrid work. Travel may be required for the role. Prolonged periods sittingstanding at a desk and working on a computer.Ability to operate standard office equipment and keyboards.Total Compensation: The target pay range for this role is $85,536 - $106,921**** In addition to the salary range listed, we offer a wealth of benefits to make working at AACN even more rewarding. Benefits are available for both temporary and regular status Team Members. Benefits include generous paid time off, low-cost health plans for medical and mental health services, dental, and vision, company-paid life and short-term disability insurance, a variety of other benefits, and retirement savings program with employer matching and additional company contribution. AACN is committed to a culture of inclusive excellence and offers various alternative and flexible work arrangements to support worklife balance for our team members. Conditions of Employment:Any candidates selected for hire with AACN must be able to satisfactorily complete a background check clearance.Under Federal Law, AACN may only employ individuals who are legally able to work in the United States as established by providing documentation specified in the Immigration and Control Act of 1986. Upon employment, individuals will be required to provide documentation to verify their identity and eligibility to work in the U.S. AACN participates in the E-verify program. We are unable to sponsor or take sponsorship of an employment Visa at this time. Closing Statement: AACN is an equal opportunity employer and prohibits discrimination against or harassment of any person employed by or seeking employment with AACN on the basis of race, color, religion, sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender, gender identity, gender expression, sexual orientation, marital status, national origin and ancestry, physical or mental disability, medical condition, genetic information, age (40 and above), military and veteran status, or any other status protected by federal, state or local law.