Job Description:

Job DescriptionResponsible for driving Optimeal same-store sales and opening new designated key independent pet accounts across the Mid-Atlantic area through a combination of trade marketing tools, merchandising and developing relationships with store management. Reporting to and working in close collaboration with Territory Sales Manager and Brand Manager to grow brand awareness in stores, pet food community and events.ResponsibilitiesRetailer EducationResponsible for ongoing brand education to retail store staff, incl. educational seminars, "lunch and learns" and other tools to empower staff to promote Optimeal and provide them with relevant incentive packages.Store MerchandisingRegularly visit key independent pet stores to ensure good product placement and help merchandise their Optimeal range with POP kit, frequent buyer awareness, ongoing promotions. Ensure stores place orders with the distributor for any low inventory items. Provide feedback to brand manager on the most effective merchandising and product promotion tools.Events and demosSchedule and execute store events and demos to educate consumers on the benefits of Optimeal and our ongoing promotional programs. Prepare demo reportsNew Accounts OpeningIntroducing Optimeal to new pet specialty stores by nurturing relationships with store management, in close collaboration with TSMAdministrativeComplete required paperwork directly to Territory Sales Manager; Schedule, Lunch and Learn activity, demo activity, competitive activity, and retailer requests.Key RequirementsBachelor's degree with business related majorSalesmarketing experience in the consumer goods industry a bonusHighly energetic, prepared to move fastAbility to work during weekends, if requiredValid driver's license and personal vehicleStrong interpersonal skillsGood organizational skillsWhat We OfferHighly competitive base salary and annual bonus for achieving KPIsOpportunity to grow within the company and assume other responsibilitiesFlexible work environmentOpportunity to attend trade events and grow within the CPG industryTraining and educationAbout OptimealOptimeal® is a super-premium, European brand of pet food produced by Kormotech - a family-owned company with over 20 years of experience in the pet food industry. Optimeal is manufactured at the company's own facilities, which are comprised of three high-tech plants. Recognized by Petfood Industry magazine as #7 in worldwide revenue growth in 2021, our branded and private label products are available today in more than 30 countries across the globe. Having launched in the US in 2021 Optimeal is now sold on Amazon, Chewy and across range of independent stores in key areas.