Job Title:
Director of Digital Marketing

Company: Trustworthy Digital

Location: franklin, TN

Created: 2024-05-04

Job Type: Full Time

Job Description:

We're looking for an ambitious and passionate Director of Digital Marketing to join our team. This highly important executive role will provide hands-on leadership and direction to our SEO, paid media & account management teams. The ideal candidate will be a servant leader and strategic thinker who can both lead graciously and also isn't afraid to jump in and help their team execute when needed. This is a high-growth role reporting to the Founder. The position is hands-on and will be responsible for the success of all client campaigns including strategy and execution. In addition, the Director of Digital Marketing will be responsible for hiring, training, and mentoring team members to meet and exceed company standards. ResponsibilitiesLead the Digital (SEO, PPC, Paid Social & Account Management) teams ensuring industry-leading performance & client satisfactionOversee the planning, execution, and optimization of digital marketing campaigns across various channels, including but not limited to SEO, PPC, Paid Social, Web Analytics, and Content MarketingHire, train & mentor team members Develop, maintain & optimize agency SOPs for each department to improve performance, foster consistency of results & reduce errorsAct as client executive contact, cultivating relationships and ensuring our clients are delighted with the partnershipEstablish & cultivate an inbound and outbound marketing strategy for the businessIdentify business partnership opportunitiesCreate client educational case studies and whitepapersMeet with clients via virtual calls on a regular cadence to share wins, opportunities, build rapport, and stay on top of business needsContinually stay educated on emerging trends in the digital advertising space Qualifications7+ years of leadership experience in PPC, SEO, Paid Social & Web Analytics ideally in an agency settingLinkedIn ads & programmatic experience (StackAdapt) is a big plusCertifications in Google Ads, META Ads, SEO & Google Analytics are preferredStrong organizational and computer skills requiredBasic knowledge of Microsoft OfficeDetail-oriented with excellent follow-up skillsStrong written, verbal, and interpersonal skills