Job Title:
Area Sales Manager (Leading Energy Drink)

Company: Green House Agency, Inc

Location: milwaukee, WI

Created: 2024-04-20

Job Type: Full Time

Job Description:

Position Overview:The Area Sales Manager (ASM) serves as a dedicated sales resource in the assigned territory and is accountable for building profitable volume of America's fastest growing energy drink brand through the expansion of outlet distribution, implementation of key selling strategies, increased brand facings, and securing favorable display and merchandising footprints within the designated territory. This role will develop account relationships that drive velocity through engagement, brand advocacy, and education with consumers and key account staff alike. Additionally, the ideal candidate must possess an entrepreneurial spirit, be detail-oriented, and be professional in all communication. In addition to executing the aforementioned role responsibilities, ASMs will serve as the direct report for Retail Activation Specialists who are tasked with similar activity and utilization of CRM tools.Qualifications:4+ years of CPG products sales experience or similar account service within the off-premise channel requiredDistrubuter management experience requiredBeverage industry experience preferredStrong customer service, brand marketing and negotiation skills Adept at networking, selling, and interacting with diverse groups of people Excellent communication and presentationpublic speaking skills Ability to develop and maintain effective working relationships with all members of extended sales and brand teams Ability to be a passionate and enthusiastic brand ambassador for a leading energy drink brand Has strong Business Acumen, including Microsoft Office, Google Suite Professional communication, and Presentation developmentResults-driven and customer-focused mentality with a collaborative attitudeWillingness to work unconventional hours to meet outletbottler needs (early mornings and weekends)Must have a valid Driver's License and be able to drivetravel through the designated market areaResponsibilities:Local & Key Account Programming 60%:Secure New Points of Distribution (PODs) and maintain a pipeline of prospectsGain new and increase existing brand facings, securing superior representation versus the competitive setEnsure all merchandising standards are satisfied within local & key accounts - this Includes the application of coupons and building displays.Identify consumer sampling opportunities supporting local accounts and focus territory and partner with the local field marketing team to execute.Account Relationship Management 20%:Develop and execute effective sales strategies in partnership with the bottler based on local market opportunity and insights gathered through execution of the roleDevelop retailer relationshipsRespond to retailer needs, concerns, or questions Work with the Nutrabolt team to create and enact incentive programs to drive brand affinity and increase sales velocity.Assist in product delivery when neededActively monitor inventory levels and review brand performance regularly with the core leadership teamWholesaler Advocacy (10%):Manage WholesalerDistributor incentive programming Attend, Participate & Lead General Sales Meetings (GSMs)Schedule and participate in market visits, ride alongs & spot appointmentsSecure weekly (or other) standing communication with relevant distribution stakeholdersCommunication & Reporting (10%):Execute sales objectives with regular tracking and progress reportsSubmit all required reporting in a timely and complete fashion to designated program stakeholdersUtilize Greenhouse CRM tools (Repsly) to record account calls and KPI activity in "real-time."Conduct an ongoing SWOT analysis of business management and make recommendations within reporting checkpoints (weekly, monthly, quarterly) as neededCollect and synthesize retailer feedback and share with the brand teamEssential Physical Functions:Communicates effectively both in person and over the phone, email and in presentationsObserves associate, customermember, or supplier behaviorEnters and locates information on computerCreates documents, reports, event recaps for tracking progress and successAbility to lift weight in excess of 40 lbs.Ability to carry weight in excess of 40 lbs.Ability to sitstand for prolonged periods of timeAbility to pick up and transport POS, merchandising equipment, and productMust be comfortable with frequent in-person account visits Compensation and Benefits: Salary: $60-$65K annuallyBonus Potential: 30%Car Allowance: $500 monthlyCommunication Allowance: $75 monthlyWellness Benefit: $75 monthlyMedical, vision and dental available